Escorts Kubota expands Digitrac into a full series, launches three new tractor models

Escorts Kubota Limited, the agri-machinery and construction equipment major, has announced the launch of the Digitrac series under Powertrac. With this launch, the company expands the Digitrac range from its existing two models to a comprehensive series of five, spanning the 45-55 HP category range. The series is designed for advanced agricultural and heavy haulage applications and is being launched pan India.

Escorts Kubota operates three tractor brands in India - Kubota , Farmtrac & Powertrac-catering to premium, entry-premium and value segments respectively. The Digitrac series sits within the Powertrac brand. This is the company's fourth major tractor introduction since February 2025, following the Farmtrac Promaxx series, the Kubota MU4201 and the Powertrac Shaurya paddy series.

The two existing Digitrac models, the PP 46i and PP 43i are one of the key contributors to Powertrac tractor sales in India. Their design and premium aesthetics have resonated strongly with young and aspirational farmers. The three new additions to the series are the Digitrac PP 46i 4WD, the Digitrac PP 43i Plus and the Digitrac PP 41i. All five models feature bigger CC engines, bigger tyres, side shift gear, a 12 forward and 3 reverse constant mesh gearbox, independent PTO (iPTO) and a heavy hydraulic lift of 2000 kg. The series fully supports advanced implements for each stage of farming, such as Super Seeder, Reaper, Reversible MB Plough, and Laser Leveller.

Commenting on the launch, Nikhil Nanda, Chairman and Managing Director said, "This is our fourth new tractor introduction since February 2025, across all three brands. This sustained pace of launches reflects the stage we are now in as an organisation. Each launch is a deliberate step towards strengthening our portfolio and moving closer to our stated ambition of a stronger market position in India."

Akira Kato, Deputy Managing Director said, "Digitrac has established a strong identity with its distinctive design and proven appeal among young and progressive farmers. Expanding it into a full series of five models is a natural progression. We see meaningful opportunity to scale this product across India and make it an even larger contributor to the Powertrac business."

Neeraj Mehra, Chief Officer, Tractor Business Division added, "Digitrac is now a full-fledged Tractor Series for New Age Farmers. With its positioning as Style to Kill, Performance to Thrill, this new expanded Digitrac series brings 5 models with bigger engine, a 12+3 gearbox, independent PTO and a top speed of upto 39.9 km/h. These are features that were earlier available only in higher horsepower categories. With Digitrac, we are making advanced tractor capability accessible in the 45 to 55 HP segment also, with the fuel efficiency and value that Powertrac is known for. We are confident that the expanded series will further strengthen this connect with farmers across India."

The Digitrac series is available across authorised Powertrac dealerships in India.

Shares of Escorts Limited was last trading in BSE at Rs. 3339.50 as compared to the previous close of Rs. 3358.95. The total number of shares traded during the day was 2952 in over 677 trades.

The stock hit an intraday high of Rs. 3379.40 and intraday low of 3314.75. The net turnover during the day was Rs. 9869094.00.

Source : Equity Bulls

Keywords

EscortsKubota INE042A01014 CommercialVehicles Digitrac