Urban Company's InstaHelp crosses 50,000 daily bookings in less than 1 year of launch

Urban Company Limited (NSE: URBANCO) today announced InstaHelp, its quick service housekeeping vertical, crossed 50,000 daily bookings on Sunday, 22 February 2026 (Approximately 51,520 bookings), marking a major milestone in the company's expansion into high-frequency home services.

Launched as a pilot in Mumbai in March 2025, InstaHelp has scaled in select micro-markets across five major metros - Mumbai, Bengaluru, Delhi NCR, Hyderabad and Pune. InstaHelp offers consumers high quality housekeeping services for tasks like cleaning, dishwashing, laundry and meal preparation, all within 10-15 minutes from the time of booking. The 50,000+ bookings milestone represents a peak day, and long-term growth will be shaped by sustained customer retention, service quality and scaling availability of professionals. While not a like-to-like comparison, Urban Company's India Consumer Services business reached the milestone of 50,000 bookings in a day approximately 6 years from the start of operations.

Commenting on the milestone, Abhiraj Singh Bhal, CEO & Co-founder, Urban Company Limited, said "Crossing 50,000+ daily bookings reflects strong consumer demand for reliable, on-demand housekeeping services. We are investing to build a large, high-frequency category that deepens platform engagement and strengthens long-term growth with results starting to become visible with respect to improving unit economics and growing repeat usage".

Shares of Urban Company Limited was last trading in BSE at Rs. 117.70 as compared to the previous close of Rs. 118.10. The total number of shares traded during the day was 57823 in over 802 trades.

The stock hit an intraday high of Rs. 119.35 and intraday low of 117.05. The net turnover during the day was Rs. 6825263.00.

Source : Equity Bulls

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UrbanCompany INE0CAZ01013 InstaHelp Milestone DailyBookings