Bajaj Electricals Ltd expands its portfolio with the launch of Bajaj Secura Wires

Bajaj Electricals Limited today announced the launch of Bajaj Secura Wires, marking its entry into the wires segment and further strengthening its diversified electrical solutions portfolio. Introduced under the company's Lighting Solutions business, the new range expands Bajaj Electricals' footprint across allied electrical categories, addressing the growing demand for safe, reliable, and high-performance wiring solutions for residential applications. The demand outlook for wires continues to be robust therefore providing an attractive opportunity for a new trusted player in the electrical industry.

With a legacy spanning over 80 years, Bajaj Electricals has powered homes and businesses across generations. The launch of Bajaj Secura Wires extends this legacy beyond illumination to the core of electrical safety. Secura Wires comes in 4 offerings, Secura (FR), Secura Plus (HR-FR), Secura Green (FR-LSH), and Secura Green Plus (ZH-FR).

Engineered to set new benchmarks in performance and reliability, Bajaj Secura Wires feature over 99.9% copper purity, ensuring superior conductivity and long-term durability. Built with advanced insulation technology, the range offers flame-retardant and halogenfree properties, delivering enhanced safety across a wide range of applications.

Designed for demanding environments, the wires are moisture-resistant and offer antitermite and anti-rodent protection. With 101% conductivity and a 100% length guarantee, Bajaj Secura Wires reinforce trust, precision, and consistency at every connection. The entire range is RoHS and REACH compliant, underlining Bajaj Electricals' commitment to quality, safety, and sustainability.

Available in multiple colour options, Bajaj Secura Wires are offered in sizes ranging from 0.75 sqmm to 6.00 sqmm, and in 90-metre and 180-metre pack sizes to suit diverse installation requirements.

Thoughtfully engineered for both electricians and end users, Bajaj Secura Wires support easy installations and reliable performance. This launch aligns with Bajaj Electricals' strategy to build an integrated and comprehensive electrical solutions portfolio while continuing to power progress with safety, reliability, and trust.

"The launch of Bajaj Secura Wires marks a strategic expansion of our electrical solutions portfolio. As we enter the wires segment, our focus is on delivering products that combine safety, performance, and reliability - backed by Bajaj Electricals' legacy of trust. This foray reinforces our commitment to building an integrated, end-to-end electrical ecosystem for homes and businesses." said Rajesh Naik, COO - Lighting Solutions, Bajaj Electricals Ltd.

Shares of Bajaj Electricals Limited was last trading in BSE at Rs. 417.10 as compared to the previous close of Rs. 396.60. The total number of shares traded during the day was 29026 in over 968 trades.

The stock hit an intraday high of Rs. 440.25 and intraday low of 401.05. The net turnover during the day was Rs. 12241693.00.

Source : Equity Bulls

Keywords

BajajElectricals INE193E01025 Expansion BajajSecuraWires