Moxie Beauty Signs Up Unicommerce to Power its E-Commerce Operations

Haircare brand Moxie Beauty has partnered with Unicommerce, one of India's leading ecommerce enablement SaaS platforms, to streamline its e-commerce operations and enable faster, more reliable online deliveries of its beauty products.

Moxie Beauty specialises in haircare solutions tailored to Indian hair types and local climatic conditions. The brand offers a wide-ranging portfolio spanning shampoos, conditioners, styling products and scalp care.

As part of the partnership, Moxie Beauty has implemented Unicommerce's flagship platform Uniware, leveraging its multi-channel order management, warehouse and inventory management capabilities. Moxie Beauty currently processes online orders through its brand website, multiple online marketplaces, as well as quick commerce platforms. The integration will help the brand optimise warehouse operations and manage fulfilment across channels through a unified dashboard.

The brand will also deploy Unicommerce's recently launched video management solution (VMS), UniCapture, to automatically record and link short, timestamped videos to each order during packing and return inspections on marketplaces. These videos enable the creation of verifiable visual proof for shipments and returns - addressing a key challenge for brands dealing with e-commerce disputes and unverifiable returns.

With a focus on expanding its presence across modern trade, salon partnerships and shop-inshop formats, Moxie Beauty has additionally integrated Unicommerce's B2B suite to enable faster, accurate and error-free bulk shipments.

Commenting on the partnership, Shantam Tandon, Head of Operations & Supply Chain, Moxie Beauty, said, "As we scale our presence across multiple online and offline channels, having a robust and flexible technology backbone is critical. Unicommerce's platform gives us the operational visibility and control needed to manage complexity, improve fulfilment efficiency and support our next phase of growth."

Speaking about the collaboration, Kapil Makhija, Managing Director and CEO, Unicommerce, said, "Beauty and personal care is one of the fastest-evolving categories in e-commerce, with brands increasingly adopting omni-channel and quick commerce models. We are pleased to partner with Moxie Beauty and support its growth journey by enabling efficient order management, stronger dispute resolution and seamless B2B and B2C fulfilment through our technology platform."

Shares of Unicommerce Esolutions Limited was last trading in BSE at Rs. 117.40 as compared to the previous close of Rs. 116.55. The total number of shares traded during the day was 7460 in over 146 trades.

The stock hit an intraday high of Rs. 119.00 and intraday low of 116.55. The net turnover during the day was Rs. 877315.00.

Source : Equity Bulls

Keywords

UnicommerceEsolutions INE00U401027 SoftwareProducts MoxieBeauty HaircareBrand