Lenskart launches Meller sunglasses in India

Lenskart has announced the launch of its Meller sunglasses in India, the Barcelona-born brand it acquired earlier this year. This launch marks another major stride in strengthening Lenskart's premium and fashion eyewear portfolio as the company advances its ambition of building the world's most influential platform for nextgeneration eyewear brands.

Founded in Barcelona, Meller has emerged as one of Europe's fastest-growing D2C sunglasses brands, backed by a passionate Gen Z and Millennial fan base across Europe and the U.S. In FY25, Meller brand within Stellio Ventures, S.L. reported a revenue of ₹2,720 million, with an EBITDA of ₹443 million, translating to EBITDA margins of 16.3%, and Profit Before Tax of ₹432 million, representing 15.9% margins.

Meller is defined by bold, expressive silhouettes and statement colourways - a sharp departure from conventional minimalist eyewear. Its 700k+ Instagram community, its highly creative digital marketing, and its distinctive design language inspired by Barcelona's vibrant street culture have given it a cult-like status among young global consumers.

With its India launch, Meller's globally loved designs will now be available across Lenskart's stores, app, and website, bringing a high-impact, fashion-first international eyewear collections to Indian consumers at scale. In the first phase, Meller sunglasses will be rolled out to about 500 Lenskart stores selected using GeoIQ intelligence for their fashion-forward customers and high sunglasses-buying potential, ensuring it reaches the right audience from day one.

The introduction of Meller builds on the growing global success of John Jacobs, Lenskart's homegrown premium lifestyle eyewear collection, and Owndays, a Japanese optical brand that joined the Lenskart family through its strategic acquisition. Together, Meller, John Jacobs, Le Petit Lunetier and Owndays anchor Lenskart's long-term strategy of creating a powerful global house of brands designed for consumers with global tastes, diverse style needs, and an inclination toward premium design-led eyewear.

As global tastes converge and fashion-led eyewear adoption rises, Lenskart is building one of the world's strongest platforms for design-driven eyewear brands, backed by world-class manufacturing, advanced technology, omnichannel distribution, and deep consumer insight.

Commenting on the launch, Peyush Bansal, Co-founder & CEO, Lenskart, shared, "We're building a house of brands designed for consumers whose tastes are more global than ever. Meller, with its strong D2C heritage, bold design language, and fast-growing international fan base, is a brand we believe will emerge as one of the leading sunglasses names globally in the years to come. With Lenskart's distribution, supply chain, and technology strengths - and the global momentum of brands like John Jacobs and Owndays - we're committed to creating the next wave of global eyewear brands for a new generation."

"Meller has grown with the vision of creating globally relevant eyewear for a new generation of consumers. Our D2C journey, creative marketing, and the strong community we've built worldwide have shaped the brand's identity. Partnering with Lenskart gives us the platform to take that vision to a global scale. India is a key milestone in that journey, and we couldn't have asked for a better partner," said Marco Grandi Blanch, co-CEO of Meller.

With Meller, John Jacobs, Owndays, Le Petit Lunetier which it recently invested in, Lenskart is steadily shaping itself into one of the most influential eyewear companies of the coming decade - a global powerhouse built for the next generation of consumers.

Shares of Lenskart Solutions Limited was last trading in BSE at Rs. 409.10 as compared to the previous close of Rs. 399.90. The total number of shares traded during the day was 604985 in over 11650 trades.

The stock hit an intraday high of Rs. 411.50 and intraday low of 388.55. The net turnover during the day was Rs. 242896497.00.

Source : Equity Bulls

Keywords

LenskartSolutions INE956O01016 SpecialityRetail MellerSunglasses IndiaLaunch