BuzzWorks by Brigade Group Partners with Frido to Elevate Comfort and Wellness at Work

Managed workspaces from Brigade Group, BuzzWorks, has partnered with Frido, India's leading D2C ergonomic innovation brand, to introduce comfort-led wellness solutions across its centres. As part of the collaboration, BuzzWorks will integrate Frido Comfort Rooms into its upcoming centres in Hyderabad and Bengaluru, while rolling out Frido Corners across existing locations. Frido will bring its signature design language to BuzzWorks centres, creating Comfort Rooms that allow members to unwind and experience ergonomic setups first-hand. These dedicated zones will offer members immersive access to Frido's ergonomic innovations, from the 3D Ergo Chair to standing desks and sofa-cum-beds with wedge integrations that seamlessly blend comfort into the workday. For BuzzWorks users, this means improved posture, reduced fatigue, and a more balanced work routine, that enables them to recharge, refocus, and perform at their best throughout the day.

"At BuzzWorks, we've always believed that workspaces should offer more than just a place to work, they should enable a sense of balance, belonging, and well-being. Our partnership with Frido strengthens this philosophy by introducing comfort-led design as an integral part of our spaces. As we continue to build environments that inspire performance and foster community, this collaboration ensures our members experience a more holistic workspace, one that supports both their productivity and their overall wellness," said Siddharth Verma, Business Head, BuzzWorks by Brigade Group.

"At Frido, we believe comfort isn't a luxury, it is a necessity. And comfort is especially crucial at workspaces, where professionals spend a major chunk of their day under immense stress. Through our partnership with BuzzWorks, we want to bring a sense of ease into their everyday routine, not just in moments of rest but while they are creating, collaborating, and pushing through challenges. Our vision is to make well-being feel natural and effortless at work, woven into the environment itself, so that people experience it as part of how they work and live each day, rather than something to think about separately," said Ganesh Sonawane, Co-founder & CEO, Frido.

This strategic partnership marks BuzzWorks' priority to create workspaces that focus on well-being, ease, and performance.

Shares of Brigade Enterprises Limited was last trading in BSE at Rs. 1019.60 as compared to the previous close of Rs. 1042.15. The total number of shares traded during the day was 12181 in over 1428 trades.

The stock hit an intraday high of Rs. 1036.85 and intraday low of 1013.05. The net turnover during the day was Rs. 12484054.00.

Source : Equity Bulls

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