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CAMSRep Unveils Bima Central Administrator at IIA 2025: Enhancing Insurers & Brokers ability to participate in eIA customer servicing experience

Posted On : 2025-11-04 00:02:07( TIMEZONE : IST )

CAMSRep, an IRDAI-licensed Insurance Repository and a wholly owned subsidiary of CAMS, today announced the unveiling of Bima Central Administrator, a first-of-its-kind digital portal for insurers and brokers to participate in eIA customer servicing experience.

The portal was unveiled at IIA Annual Event 2025 by Sh. Mayank Bathwal, MD & CEO, Aditya Birla Health Insurance, along with Mr. Vivek Bengani, CEO, CAMS Insurance Repository, marking a significant leap in how the insurance industry manages policyholder servicing across India's largest customer servicing platform, Bima Central.

Bima Central is already a cornerstone of digital insurance servicing for nearly 1cr eIA holders who maintain 1.3cr digital policies and are using this platform for their servicing needs. With Bima Central Administrator, insurers, distributors and other service providers will be able to accelerate service delivery, expand access and build enhanced use cases.

Reimagining Insurance Servicing with Administrator

Built exclusively for industry stakeholders, Bima Central Administrator offers a unified dashboard to manage all e-Insurance Account (eIA) related transactions. It empowers insurer teams to deliver exceptional customer experiences through:

- Service transaction management (policy servicing, queries & complaints, claims intimation (coming soon))

- Instant data reconciliation & reporting
- Customer analytics & insights
- Advisor Access management
- Automated billing & invoicing

Empowering Distributors, Brokers & Lenders

The portal also enables distributors and brokers to manage sourced policies across 50+ insurers, initiate relevant service requests, and track customer queries, all from a single interface. Lenders benefit from streamlined management of assigned policies through a corporate eIA, , and service transactions like endorsements and withdrawals at policy level as well as in bulk.

Driving Efficiency, Compliance & Personalization

Administrator is designed to automate workflows, deliver hyper-personalized experiences, while maintaining high standards of data security and compliance. It transforms how insurers and partners engage with policyholders, making servicing faster, smarter, and more transparent.

"In today's digital-first world, customer expectations are evolving rapidly. Bima Central & Bima Central Administrator provides a ready-made platform for insurers to meet these expectations with agility and precision. It's a powerful step forward in delivering seamless, personalized insurance servicing at scale.", said Mayank Bathwal, CEO, Aditya Birla Health Insurance. "I congratulate CAMSRep on this pioneering initiative."

"Bima Central Administrator is our next major step to enable all stakeholders - insurers, distributors, lenders and value-added service providers - to take advantage of this direct and enhanced policyholder engagement. The Administrator on one hand allows Bima Central to expand the serviceable insurers and on the other hand enable insurers (and distributors) to have access to real-time data of their policyholders' activities. This will provide a major impetus to transforming the policyholder experience." said Vivek Bengani, CEO, CAMS Insurance Repository.

Shares of Computer Age Management Services Limited was last trading in BSE at Rs. 3897.65 as compared to the previous close of Rs. 3936.50. The total number of shares traded during the day was 9121 in over 1822 trades.

The stock hit an intraday high of Rs. 3937.75 and intraday low of 3880.00. The net turnover during the day was Rs. 35611555.00.