Heritage Foods acquires Majority Stake in Get-A-Way, Strengthening Its Presence in the Health-Focused Dessert Segment

Heritage Foods Limited (HFL) (NSE: HERITGFOOD), one of India's most respected dairy brands, today announced the acquisition of a majority stake in M/s. Peanutbutter and Jelly Private Limited, the company that owns Get-A-Way-India's pioneering guilt-free indulgence brand specializing in high-protein, no added sugar ice creams and desserts.

Heritage Foods has acquired a controlling 51% shareholding in the company through secondary buyouts from existing investors. The remaining 49% shareholding will continue to be held by the original promoters. The deal also provides Heritage Foods the option to purchase an additional 20% stake from the promoters after March 2026 at an appropriate valuation.

The strategic investment marks an important milestone in Heritage Foods' Vision 2030 roadmap of expanding its presence in the fast-growing ice cream and healthy dessert categories. It gives the company a strong foothold in the super-premium, functional, and indulgence-balanced segment-anchored on high-protein, no-added-sugar, and health focused product innovation. This move underscores Heritage Foods' commitment to driving the next phase of value creation through nutrition-forward innovation and responding to India's evolving preference for mindful yet indulgent desserts. While Heritage Foods will provide strategic guidance and retain controlling stake, operational management will continue with the promoters, who will accelerate growth and strengthen brand equity while staying true to the company's core purpose and consumers.

Commenting on the acquisition, Mrs. Brahmani Nara, Executive Director, Heritage Foods Limited, said: "The acquisition of Get-A-Way is well aligned with our Vision 2030 of becoming the most admired dairy nutrition company. This partnership brings together our three decades of dairy expertise and manufacturing excellence with Get-A-Way's innovative product portfolio and strong Gen-Z consumer connect. Get-A-Way's focus on protein, no-added-sugar, and health-forward offerings strengthens our commitment to delivering nutritious dairy solutions that resonate with evolving lifestyles, while leveraging Heritage Foods' core expertise to accelerate the brand's next phase of growth."

Founded in 2018 and incorporated in 2022, Get-A-Way has quickly emerged as a trailblazer in the health-focused dessert category, offering indulgent yet nutritious ice creams and desserts formulated with whey protein and sweetened with natural sugar alternatives. The brand's mission-to make guilt-free indulgence accessible without compromising on taste-has resonated with a new generation of health-conscious consumers across India.

Jash Shah, Co-Founder and CEO of Get-A-Way, said: "Joining the Heritage Foods family is a transformative milestone for us. With Heritage Foods' manufacturing scale, distribution strength, and strategic guidance, we are poised to expand our footprint across India while maintaining the innovation and quality that define our brand. Together, we aim to make guilt-free indulgence a part of everyday life for millions of consumers."

Get-A-Way, an EBITDA neutral brand, has demonstrated exceptional growth, crossing double digit revenues in FY25 with projections to double its topline in FY26. Serving over 8,000 orders daily across 35+ cities through quick-commerce, food delivery platforms, as well as 5 offline parlours.

The acquisition strengthens Heritage Foods' position in the rapidly expanding super-premium and healthy dessert categories, capturing high-traction demand for high-protein, no-added-sugar, and nutrient-rich offerings. It combines the brands dairy expertise with a new-age brand's innovation and agility, positioning the company at the intersection of taste, health, and conscious indulgence-where the market is actively shifting toward better-for-your choices.

Shares of Heritage Foods Limited was last trading in BSE at Rs. 480.75 as compared to the previous close of Rs. 480.10. The total number of shares traded during the day was 9964 in over 265 trades.

The stock hit an intraday high of Rs. 483.45 and intraday low of 478.10. The net turnover during the day was Rs. 4786657.00.

Source : Equity Bulls

Keywords

HeritageFoods INE978A01027 PackagedFoods MajorityStake Acquisition GetAWay