PVR INOX launches new all-laser cinema in Siliguri at ML Acropolis Mall

PVR INOX, India's largest and most premium multiplex chain, today announced the launch of its new all-laser cinema in Siliguri at ML Acropolis Mall, developed under the company's successful FOCO (Franchise Owned, Company Operated) model. This marks PVR INOX's third cinema in Siliguri, expanding its presence in the city to 12 screens and further cementing its leadership in the East India market.

Strategically located on Sevoke Road, a key arterial route connecting Siliguri to the upper Himalayas including Darjeeling, Kurseong, and Kalimpong, ML Acropolis Mall stands at the heart of Siliguri's commercial and residential hub. Surrounded by popular brands like Shoppers Stop, Kama Ayurveda, Nykaa, KFC, and Wow! Momo, the mall attracts steady footfalls from nearby residential areas within a 1.5 km radius. With Siliguri Airport just 17 km away and Anandaloke Hospital located opposite, it serves as a convenient and vibrant entertainment destination for the city.

Spread across 25,780 sq. ft., the new property features 4 mainstream auditoriums with a total seating capacity of 931 seats, including 824 plush sliders and 107 luxury recliners. Each auditorium has been uniquely designed with a distinct color palette-Blue, Olive, Mocha, and Pink-to enhance the overall visual aesthetics and ambiance.

The new cinema is powered by cutting-edge technology, featuring 4K Laser Projection in one auditorium and 2K Laser Projection in three others, making it a true all-laser multiplex. Two auditoriums are equipped with Dolby Atmos, delivering immersive, multidimensional sound, while the remaining two feature Dolby 7.1 Surround Sound for crystal-clear audio precision. Next-Gen 3D technology brings unparalleled depth and realism to every frame, enhancing the overall cinematic experience. For an added touch of indulgence, the Celebrity Recliners are designed with premium leatherette upholstery, USB charging ports, swivel tables for dine-in convenience, and motorized reclining mechanisms-ensuring comfort that complements the on-screen spectacle.

Mr. Ajay Bijli, Managing Director, PVR INOX Limited "We are delighted to bring the PVR INOX experience to ML Acropolis Mall, marking our third cinema in Siliguri. The city has always shown an appetite for highquality cinema experiences, and this new property developed under our FOCO model reflects our commitment to expanding our footprint while ensuring every guest enjoys comfort, technology, and design excellence. As we continue to grow in East India, our focus remains on delivering world-class entertainment experiences that redefine the moviegoing culture."

Mr. Sanjeev Kumar Bijli, Executive Director, PVR INOX Limited, added, "Siliguri is a cornerstone of PVR INOX's East India growth strategy, and with our third property in the city, we are further strengthening our FOCO presence in this high-potential market. This expansion allows us to bring premium cinematic experiences to more audiences while consolidating our leadership in the region."

The foyer of PVR INOX Acropolis Mall is designed to be welcoming, vibrant, and functional balancing premium aesthetics with an intuitive layout. Smooth circulation between ticketing, concessions, and waiting areas enhances convenience, while layered lighting, refined finishes, and symmetrical design elements create a premium and cohesive brand experience.

The concession area features an extensive food menu, while the washrooms are finished with premium flooring and contrasting wall textures, aligning with the overall upscale environment.

The launch of PVR INOX Acropolis Mall, Siliguri, follows the company's recent FOCO property openings in Raipur and Jabalpur, further underscoring its strategic focus on expanding through the FOCO model across emerging Tier-II and Tier-III markets.

Shares of PVR Limited was last trading in BSE at Rs. 1104.35 as compared to the previous close of Rs. 1108.15. The total number of shares traded during the day was 2248 in over 302 trades.

The stock hit an intraday high of Rs. 1112.15 and intraday low of 1097.90. The net turnover during the day was Rs. 2485007.00.

Source : Equity Bulls

Keywords

PVRINOX INE191H01014 AllLaserCinema Siliguri MLAcropolisMall FOCO