Ola Electric Launches Ola Celebrates India Campaign, introduces Muhurat Mahotsav with EVs now starting at ₹49,999

Ola Electric, India's largest pure-play EV company, today announced its Ola Celebrates India campaign ahead of the festive season. As part of this campaign, the company has introduced Ola Muhurat Mahotsav with never seen before prices for its S1 scooters Roadster X motorcycles starting at ₹49,999, for 9 days starting 23rd September.

Under Ola Muhurat Mahotsav, the customers now stand a chance to own Ola's scooters and motorcycles daily at never seen before prices. Under the Muhurat Mahotsav, S1 X 2kWh and Roadster X 2.5kW will be priced at ₹49,999, and S1 Pro+ 5.2kWh, and Roadster X+ 9.1kWh will be priced at ₹99,999. Both S1 Pro+ 5.2kWh and Roadster X+ 9.1kWh come with 4680 Bharat Cell battery packs.

The company will offer limited units of the S1 and Roadster at these prices on a first come, first served basis with Muhurat time-slots being announced on the brand's social media handles each day.

Ola Electric Spokesperson said, "With Ola Celebrates India, we are bringing together progress, culture, and accessibility in a way that resonates with the spirit of this festive season. The Muhurat Mahotsav is not just about never-before prices - it's about making world-class EVs accessible to every Indian household, while celebrating our shared belief that India's modernity must be rooted in its own identity. This campaign reflects our commitment to redefining progress the Indian way."

Ola Celebrates India expresses Ola's belief that true modernity comes not from imitation, but from rediscovering and reactivating the Indian way of progress. Through this campaign, Ola honours the people, values, symbols, rituals, and aspirations that define our evolving India - and connects them to how we move, innovate, and celebrate today.

Ola Electric currently offers an expansive portfolio of S1 scooters and Roadster X motorcycles. The premium S1 Gen 3 portfolio includes S1 Pro+ in 5.2kWh, and 4kWh configurations, and S1 Pro in 4kwh, and 3kWh configurations priced at ₹1,69,999, ₹1,51,999, ₹1,37,999, and ₹1,20,999, respectively. The company's mass market offerings include Gen 3 S1 X+ (4kWh), and Gen 3 S1 X (2kWh, 3kWh, and 4kWh) priced at ₹1,11,999, ₹1,03,999, ₹94,999, and ₹81,999, respectively. Ola Electric is also retailing its Gen 2 S1 Pro and S1 X (4kWh) scooters priced at ₹1,18,999, and ₹97,999, respectively.

The company's Roadster motorcycle portfolio comprises of Roadster X+ (4.5kWh), and Roadster X (2.5kWh, 3.5kWh, and 4.5kWh) priced at ₹1,27,499, ₹1,24,999, ₹1,09,999, and ₹99,999, respectively. At the company's annual 'Sankalp' event the company also announced its 4680 Bharat Cell integrated vehicles starting with S1 Pro+ 5.2 kWh and Roadster X+ 9.1 kWh priced at ₹1,69,999 and ₹1,89,999 respectively, with deliveries starting this Navratri. Additionally, the event marked the company's entry into the sports scooter category with the all-new S1 Pro Sport with 5.2kWh and 4kWh battery packs powered by the 4680 Bharat Cell, starting at an introductory price of ₹1,49,999, with deliveries starting in January 2026.

Shares of OLA Electric Mobility Limited was last trading in BSE at Rs. 57.92 as compared to the previous close of Rs. 57.66. The total number of shares traded during the day was 1390900 in over 8220 trades.

The stock hit an intraday high of Rs. 58.30 and intraday low of 56.75. The net turnover during the day was Rs. 79724443.00.

Source : Equity Bulls

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