Royal Enfield, the global leader in the mid-size motorcycle segment, today announced its partnership with Flipkart - India's homegrown e-commerce marketplace. The partnership offers customers with flexible payment options that will make their purchase of a Royal Enfield motorcycle more convenient and accessible.
For the first time, Royal Enfield's entire 350cc portfolio will be available on an e-commerce platform, bringing its purpose-built, iconic motorcycles much closer to customers with just a click. Royal Enfield's 350cc range - the Bullet 350, Classic 350, Hunter 350, Goan Classic 350 and the new Meteor 350 will be available on Flipkart, starting September 22, 2025, in five cities - Bengaluru, Gurugram, Kolkata, Lucknow and Mumbai. The customer journey for delivery and after-sales support will be fulfilled by their preferred Royal Enfield authorised dealer in these cities.
Customers opting to purchase their favourite Royal Enfield 350cc motorcycle on Flipkart will also get full GST benefits, applicable from September 22, 2025.
Commenting on the partnership with Flipkart, B. Govindarajan, Managing Director - Eicher Motors Ltd., & CEO - Royal Enfield, said, "At Royal Enfield, our mission has always been to make the pure motorcycling experience accessible to more riders. Partnering with Flipkart allows us to meet today's digital-first customers where they are requiring a simple, convenient way to explore and purchase their motorcycles online. Currently available in five cities, and more coming soon, we are providing flexibility & convenience in the purchase journey, while ensuring the final handover through our authorised dealer partners keeps the experience personal, seamless, and true to Royal Enfield. This is yet another step forward in making the joy of owning a Royal Enfield motorcycle more accessible to every enthusiast."
Shares of Eicher Motors Limited was last trading in BSE at Rs. 6972.50 as compared to the previous close of Rs. 6923.80. The total number of shares traded during the day was 8720 in over 1887 trades.
The stock hit an intraday high of Rs. 7016.00 and intraday low of 6930.50. The net turnover during the day was Rs. 60795173.00.