Royal Orchid Hotels Announces the Soft Launch of Iconiqa

Royal Orchid Hotels proudly announces the soft launch of its latest brand, Iconiqa. With this launch, the Group continues to strengthen its portfolio by introducing a new-age offering that blends contemporary design, comfort, and personalized service.

Iconiqa is envisioned as a lifestyle-driven hospitality experience that caters to modern travelers seeking stylish spaces, vibrant dining options, and intuitive service. The brand is designed to resonate with today's generation of explorers and business professionals who value both functionality and aesthetics.

Speaking on the occasion, Mr. Arjun Baljee, President, Royal Orchid Hotels, said, "We are excited to introduce Iconiqa as part of our expanding portfolio. This brand represents our commitment to evolving with guest preferences and delivering experiences that are relevant, refreshing, and memorable."

The soft launch of Iconiqa marks the beginning of a phased rollout, with the first property already geared up to welcome the guest. Each Iconiqa hotel will embody a blend of contemporary style and local character, creating spaces that are both aspirational and approachable.

Royal Orchid Hotels currently operates a wide portfolio of 120+ hotels and resorts across India and select international destinations. Brand is aiming at open another 20+ hotels in this financial year.

Shares of Royal Orchid Hotels Limited was last trading in BSE at Rs. 510.15 as compared to the previous close of Rs. 516.30. The total number of shares traded during the day was 3843 in over 279 trades.

The stock hit an intraday high of Rs. 521.55 and intraday low of 508.25. The net turnover during the day was Rs. 1973535.00.

Source : Equity Bulls

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RoyalOrchidHotels INE283H01019 ROHL SoftLaunch Iconiqa