Signpost India Ltd bags exclusive advertising rights for key metro stations operated by Bangalore Metro Rail Corporation Ltd

Signpost India Limited has been awarded the exclusive advertising rights for all the 67 key metro stations operated by BMRCL, which attracts around 3 crore monthly ridership, for a tenure of 9 (nine) years till 2034. The exclusive rights contract is expected to have a revenue potential of Rs. 600 crores to Rs. 700 crores (excluding GST) over the tenure of the contract.

BMRCL is a Special Purpose Vehicle formed as a joint venture between Government of Karnataka and Government of India for the implementation and operation of the Bangalore Metro Rail Project, popularly known as 'Namma Metro'.

This prestigious win significantly enhances the Company's national transit media portfolio and strengthens its long-term recurring revenue base. The project will offer a cumulative display space-both static and digital-aggregating to over 95,000 square feet, across strategically located high-footfall metro stations in the city of Bengaluru.

This development is aligned with our growth strategy to expand our presence across major urban transit ecosystems and positions the Company as a fastest growing player in the Out-of-Home (OOH) advertising industry.

Shares of Signpost India Limited was last trading in BSE at Rs. 282.30 as compared to the previous close of Rs. 279.50. The total number of shares traded during the day was 5074 in over 139 trades.

The stock hit an intraday high of Rs. 286.55 and intraday low of 274.00. The net turnover during the day was Rs. 1430540.00.

Source : Equity Bulls

Keywords

SignpostIndia INE0KGZ01021 Advertising Media ExclusiveRights KeyMetroStations BangaloreMetroRailCorporation