Indo Count relaunches iconic American Brand 'Wamsutta' with D2C Strategy

Indo Count Global, the US subsidiary of Indo Count Industries Ltd. and a leader in home textile solutions, proudly announces the launch of its iconic brand Wamsutta as a direct-to-consumer brand, available exclusively at wamsutta.com in the United States. Acquired from Beyond, Inc. in April 2024, the Wamsutta brand is being reintroduced to the market with an updated product assortment and brand positioning designed to strengthen Indo Count's presence in the premium segment of the U.S. home textiles market.

Founded in 1846, Wamsutta quickly grew to become a pre-eminent manufacturer in the United States and the largest weaving plant in the world by the late 19th century. Beloved by millions, the brand became a household name and a leader across the bedding and bath categories. The relaunch reflects Indo Count's strategy to harness the power of legacy brands with deep-rooted consumer trust, repositioning them for scalable growth through digital and other channels.

"Wamsutta has always stood for superior quality and comfort that endures," said Mohit Jain, Executive Vice Chairman of Indo Count Industries. "Now, with refreshed branding, premium positioning, and a direct-to-consumer approach, we are connecting with a new generation of consumers while continuing to honour the brand's legacy and deepen our relationship with longtime loyal customers who have trusted Wamsutta for decades."

The new Wamsutta.com debuts with a curated selection of premium bedding and bath products focused on quality, simplicity, and timeless design. Indo Count's deep commitment to quality, sustainability, and consumer-first service underscores every product offered.

The D2C model allows Indo Count Global to continue the brand's mission to bring timeless comfort, thoughtful design, and enduring quality to the spaces where life unfolds, while owning customer relationships, gathering real-time insights, and building long-term brand equity through digital storytelling and product experience.

Shares of Indo Count Industries Limited was last trading in BSE at Rs. 286.45 as compared to the previous close of Rs. 291.00. The total number of shares traded during the day was 6890 in over 196 trades.

The stock hit an intraday high of Rs. 292.90 and intraday low of 284.25. The net turnover during the day was Rs. 1979393.00.

Source : Equity Bulls

Keywords

IndoCountIndustries INE483B01026 IndoCountGlobal Wamsutta