Cellecor Gadgets Expands its Small Appliances Segment

Cellecor Gadgets Limited, one of India's fastest-growing consumer electronics brands, is set to expand its presence in the Small Kitchen and Home Appliances segment from July 2025. Driven by strong consumer demand and growing recognition for its innovation and product reliability, the company is strengthening its commitment to delivering smart, intuitive, and modern solutions tailored to the evolving needs of Indian households. This expansion marks a key step in its journey to make home appliances more convenient, useful, and affordable for emerging India.

As part of this expansion, Cellecor will launch a range of essential appliances, including microwave ovens, induction cooktops, rice cookers, mixers, nutri blenders, juicers, air fryers, irons, and more. All products are designed for daily use, with a focus on ease and functionality.

The new product lineup is projected to add around ₹100 crore to Cellecor's annual revenue, driven by stronger profit margins and greater brand visibility, further solidifying its position as a trusted name in India's fast-growing consumer appliance market.

The decision to expand into this high-demand category stems from a clear and growing consumer preference for compact, durable, and affordable appliances that integrate seamlessly into busy lifestyles. This foray complements Cellecor's expanding portfolio, which already includes consumer electronics, large appliances, smart gadgets, mobiles, IT products, and mobile accessories. By entering this fast-moving, high-engagement segment, Cellecor aims to deepen everyday consumer interactions while driving sustained, scalable business growth.

"We're committed to creating meaningful solutions that enhance everyday life, and this expansion is another step forward in offering our customers more choices that blend with their lifestyles and expectations," said Ravi Agarwal, Managing Director, Cellecor Gadgets Limited.

The new product range will be available across Cellecor's robust offline retail network, including exclusive brand stores and partner outlets, as well as on leading online marketplaces.

With this launch, Cellecor reaffirms its mission to go beyond products-to create experiences that simplify, support, and enrich the daily lives of millions of Indian consumers.

Source : Equity Bulls

Keywords

CellecorGadgets ConsumerElectronics SmallKitchenAppliances HomeAppliances Expansion