Go Colors Opens First International Store in Dubai's Silicon Central Mall

Go Colors, the women's bottomwear brand from Go Fashion (India) Limited, has opened its firstever international store in Dubai, marking its debut outside India. The new store is located in Silicon Central Mall and brings the brand's wide range of everyday and occasion-based bottomwear to a new, global audience.

Founded in India, Go Colors has built a strong presence across the country with a wide network of over 750 exclusive brand stores across India. The brand offers more than 50 bottomwear silhouettes in an extensive palette of colors, with inclusive sizing options designed to cater to women and girls across different age groups and body types.

In Dubai, Go Colors has partnered with Apparel Group, one of the region's leading retail conglomerates. The collaboration marks a strategic step forward for both companies-extending Go Colors' reach into international markets while introducing a distinct, function-forward fashion label to Apparel Group's diverse brand portfolio.

Commenting on the same, Mr. Gautam Saraogi, ED & CEO, Go Fashion (India) Limited said, " This is a significant step for us as we expand outside India for the first time. Dubai is a diverse and dynamic market, and we're excited to bring our range to customers here in partnership with Apparel Group, whose retail expertise and strong presence in the region make them an ideal partner for this milestone. The Middle East presents a promising opportunity for growth, and Dubai is a strategic starting point for our journey in the region."

Neeraj Teckchandani, CEO of Apparel Group, added, "At Apparel Group, we take pride in identifying and nurturing promising brands with strong potential. Go Colors' distinctive focus on inclusive, stylish, and affordable bottomwear aligns with our mission to offer accessible, versatile fashion to every customer. We're excited to welcome them into our retail ecosystem and look forward to driving their growth across the Middle East.

The Dubai store will house a curated product selection, including leggings, denims, trousers, joggers, and other bottomwear essentials designed to work across different occasions - from casual to workwear. The expansion signals Go Colors' growing ambitions in international markets, starting with the Middle East."

Shares of Go Fashion India Ltd was last trading in BSE at Rs. 866.70 as compared to the previous close of Rs. 867.80. The total number of shares traded during the day was 2024 in over 204 trades.

The stock hit an intraday high of Rs. 884.95 and intraday low of 863.95. The net turnover during the day was Rs. 1758025.00.

Source : Equity Bulls

Keywords

GoFashionIndia Apparels INE0BJS01011 GOCOLORS ApparelGroup FirstInternationalStore Dubai SiliconCentralMall