Sterling expands Spiritual Circuit with the Launch of Sterling Kastoori Rudraprayag

With spiritual tourism emerging as one of the fastest-growing segments in Indian travel, Sterling Holiday Resorts is expanding its footprint to meet this rising demand. The launch of Sterling Kastoori Rudraprayag marks the brand's 11th resort in its spiritual tourism circuit and its 7th property in Uttarakhand, reinforcing Sterling's commitment to offering soulful, immersive stays at India's sacred destinations.

According to the recent reports by KPMG in India and PHDCCI, spiritual tourism in India is poised for significant growth in the coming years, driven by rising interest in wellness, pilgrimage, and cultural rediscovery. Sterling is actively tapping into this trend with dedicated resorts at key spiritual hubs across India - including Rishikesh, Haridwar, Guruvayur, Tiruvannamalai, Madurai, Puri, Amritsar, Pushkar, Mount Abu, and Badami.

The newest addition, Sterling Kastoori Rudraprayag, is located along the Badrinath Highway, just 2 km from the sacred confluence of the Alaknanda and Mandakini rivers. It serves as a peaceful yet well-connected base for Char Dham pilgrims, nature lovers, and trekking enthusiasts.

The hotel features thoughtfully crafted accommodations - from cosy rooms to suites with private balconies and bathtubs, all with panoramic views of Himalayan valleys. Guests can dine at Vatika, the in-house pure vegetarian restaurant offering regional fare and special Jain meals for pilgrims, or relax at the café lounge Chai & You.

For small gatherings, retreats, and offsites, the property includes a versatile banquet hall for up to 60 guests. Treks to Tungnath, Deoriatal, and Chandrashila are easily accessible, with Chopta nearby as a key basecamp.

"Sterling Kastoori Rudraprayag is a strategic step in our vision to bring transformational travel experiences to destinations rich in spiritual and natural significance," said Mr. Vikram Lalvani, MD & CEO, Sterling Holiday Resorts. "This launch reinforces our commitment to making Uttarakhand a key focus area for meaningful and immersive stays."

"We're proud to partner with Sterling Holiday Resorts. Their expertise and guest-first approach give us full confidence that Sterling Kastoori Rudraprayag will redefine hospitality standards in the region," said Shri Mahabeer Singh Panwar, MD, Hotel Kastoori Inn.

Rudraprayag is both a spiritual and scenic destination - a gateway to sacred shrines and tranquil treks. It is easily accessible by road from Rishikesh and Haridwar, with the nearest airport (Jolly Grant in Dehradun) and railway station (Rishikesh) just a few hours away.

With this launch, Sterling continues to offer curated experiences for India's spiritually inclined travellers while enriching its diverse resort portfolio.

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ThomasCookIndia INE332A01027 TravelSupportServices SterlingHolidays SpiritualCircuit SterlingKastooriRudraprayag