Flair Writing Industries Limited Introduces Innovative New Mechanical Pencils

Flair Writing Industries Ltd. (FWIL), among the leading players in the writing instruments industry, is delighted to announce the launch of its newest range of Mechanical Pencils.

Key Highlights of the New Product

- Features: Wood Free Mechanical Pencil series that appear and feel like a Wooden Pencil
- Equipped with Retractable and Refillable 2.0 mm lead, ensuring a sustainable writing experience
- Offer a complete set in a Pack of 10 pencils including a lead-sharpener and an eraser
- Variants: Launched four brand-new attractive variants
- Two-Tone Pastel Colours mechanical pencils (Flair MOVE)
- Disney Branded mechanical pencils (Flair THRILL, Flair DIVA, Flair PLAY)
- Pricing: Priced competitively at INR 10 a piece
- Comparable to other branded wooden pencils in the market
- Amongst the highest value for money proposition in the 2.0 mm lead mechanical pencil category; materially undercutting most of the existing 2.0 mm offerings in the market
- Pricing similar to existing 0.7 mm lead mechanical pencils but enjoys benefits of sturdiness due to thicker lead size
- Rationale: Introduce a product that combines the covenants of sustainability and attractiveness offering an effective alternative to the wooden pencil

Commenting on the launch, Mr. Vimalchand Rathod, Managing Director said, - "We are excited to unveil our latest innovation: a wood-free mechanical pencil that feels like a traditional wooden pencil but with a modern twist. Designed to be refillable, these pencils offer an eco-friendly alternative to disposable wooden pencils, reducing deforestation. These mechanical pencils are available in attractive two-tone pastel colors and as Disney branded pencils, thus the product reinforces our brand's focus on design and functionality. It combines the classic writing experience with the convenience of sustainability.

We plan to increase capacity going forward to provide us with economies of scale ensuring similar margins in mechanical pencils to the existing writing instruments portfolio. This product is the outcome of our constant evaluation of addressing the white space and portfolio expansion opportunities within the writing instrument industry. Pencils is amongst the core product categories in the writing instrument industry, and we are striving towards ensuring that we build and offer a comprehensive product range towards the same."

Shares of Flair Writing Industries Limited was last trading in BSE at Rs. 310.75 as compared to the previous close of Rs. 318.70. The total number of shares traded during the day was 3211 in over 284 trades.

The stock hit an intraday high of Rs. 322.40 and intraday low of 308.55. The net turnover during the day was Rs. 1010994.00.

Source : Equity Bulls

Keywords

FlairWritingIndustries Stationery INE00Y201027 NewRange MechanicalPencils