Hero MotoCorp and Harley-Davidson launch co-developed premium motorcycle - the Harley-Davidson X440

Taking a significant step forward in their journey together, Hero MotoCorp, the world's largest manufacturer of motorcycles and scooters, and iconic American motorcyclemaker Harley-Davidson launched their co-developed premium motorcycle - the Harley-Davidson X440 in India. The Harley-Davidson X440 becomes the first premium motorcycle to be introduced under the licensing agreement between the two brands.

The Harley-Davidson X440 was unveiled at a ceremony at the world-class and state-ofthe-art Hero Center for Innovation and Technology (CIT) today by Dr. Pawan Munjal - Executive Chairman of Hero MotoCorp and Mr. Jochen Zeitz - Chairman, President & Chief Executive Officer (CEO) of Harley-Davidson in the presence of investors, media, dealers and partners.

The Harley-Davidson X440 marks Hero MotoCorp and Harley-Davidson's foray into the 440cc segment for the first time in India. Co-developed by Hero MotoCorp and HarleyDavidson at the Hero CIT, the Harley-Davidson X440 will be manufactured at the company's Garden Factory at Neemrana, in the northern Indian state of Rajasthan.

Dr. Pawan Munjal, Executive Chairman, Hero MotoCorp, said, "The launch of the Harley-Davidson X440 is a significant milestone in our premium journey and lays a strong foundation for our future growth. The motorcycle brings the best of the iconic HarleyDavidson's signature elements with the manufacturing expertise and trusted quality of Hero. Together, we aim to create a unique value proposition for customers in the Indian market and target a wider range of motorcycle enthusiasts."

"Today's launch of the Harley-Davidson X440 marks the start of a new chapter in India for Harley-Davidson - we're excited to launch our first development as part of our partnership with Hero MotoCorp", said Jochen Zeitz, Chairman, President and CEO, HarleyDavidson.

With a commanding road presence, the Harley-Davidson X440 carries the DNA of the iconic Harley-Davidson brand. It wears its heart on its sleeve with its distinctive design, all-metal body, and a powerful engine. Nimble and agile in traffic, yet supremely robust and comfortable over rough terrain, Harley-Davidson X440's ride quality opens up a whole new world of inspiring riding experience.

The much-awaited motorcycle of the year will be available in three variants - Denim, Vivid and S at Harley-Davidson dealer network across the country at an attractive price point of INR 2,29,000/- (Denim), INR 2,49,000/- (Vivid) and INR 2,69,000 (S) respectively.

Shares of Hero MotoCorp Limited was last trading in BSE at Rs. 2899.55 as compared to the previous close of Rs. 2909.40. The total number of shares traded during the day was 15439 in over 1757 trades.

The stock hit an intraday high of Rs. 2911.00 and intraday low of 2863.90. The net turnover during the day was Rs. 44611326.00.

Source : Equity Bulls

Keywords

HeroMotoCorp INE158A01026 HarleyDavidson CoDeveloped PremiumMotorcycle HarleyDavidsonX440 India