PVR INOX, the largest and the most premium cinema exhibitor in India has announced the launch of a new 5-screen multiplex at Centrio Mall, Dehradun today. The opening marks the launch of the first multisensory 4DX auditorium and the 2nd Cinema in the state of Uttarakhand and in the City of Dehradun.
With this opening, PVR INOX consolidates its presence in North India with 443 screens in 101 properties.
The Cinema is located strategically near Dehradun Cantt at Rabindra Nath Tagore Marg, Shakti Colony. The property has a seating capacity of 819 audiences with last row plush recliner seats for enhanced comfort. The cinema is equipped with the best-in-class theatrical solutions with SP4K Laser projectors that deliver ultra-high resolution, sharp, and bright images, advanced Dolby 7.1 surround sound and Next Gen 3D screens to offer an immersive and enhanced cinematic experience.
Commenting on the announcement, Mr. Ajay Bijli, Managing Director, PVR INOX said, "We are elated to announce the launch of our second cinema in the foothills of the Himalayas, Dehradun in partnership with Unison Group. Uttarakhand provides a conducive environment for expansion in the state due to speedy development of infrastructure and investor friendly policies. We are introducing our much loved multi-sensory 4DX format for the first time in the state of Uttarakhand which will certainly prove to be a groundbreaking movie experience for the patrons here."
The property is designed magnificently with curated artworks of prominent actors and the use of text and screens create a dynamic environment that raises the foyer to a cinematic gallery. While the 4DX auditorium has a Red & Black color theme, the other 4 auditoriums have a Teal color theme with Teal Fabric Panels with Highlighted 'V's. There are extensive F & B facilities in foyer area with concessions and kiosk with variety of menu options catering to patrons with delicious food and drinks.
"Dehradun is the capital and the most populous city of Uttarakhand and the education hub of northern India. It is becoming more urbanized with people looking for leisure activities and cinema serves as the ideal out-of-home entertainment destination. Our endeavor to include the 4DX format in our multiplex is part of our strategy to make movie going more experiential. 4DX brings out realistic emotions and feelings among audiences who live the movie than just watching it due to the revolutionary signature effects that work in perfect synchronicity with the action on screen. With this launch, we are confident of receiving a positive response and audience love for the new multiplex in Dehradun.", said Mr. Sanjeev Kumar Bijli, Executive Director, PVR INOX.
4DX is the world's first 4D movie format that delivers a fully immersive cinematic experience by which movies are no longer bound by their visual and aural limits. 4DX's immersive cinematic experience presents the future of the movie industry and is widely considered to be the biggest innovation in cinematic technology to date.
With this opening, PVR INOX has strengthened its growth momentum and has opened 168 screens across 30 properties in 24 cities in this fiscal.
Shares of PVR Limited was last trading in BSE at Rs. 1516.30 as compared to the previous close of Rs. 1496.00. The total number of shares traded during the day was 14988 in over 1805 trades.
The stock hit an intraday high of Rs. 1522.00 and intraday low of 1489.80. The net turnover during the day was Rs. 22613901.00.