Satyam grows consulting capability in media & entertainment sector

Satyam Computer Services Ltd has announced that the Company has recruited the executive management team of The Publishing Practice, Ltd (TPP), a specialist UK consultancy in the media and entertainment industry, to spearhead the development of a new Consulting Group for its global Media and Entertainment practice. The move will enable the Company to combine an in-depth knowledge and understanding of the publishing business with the technical breadth and scale of the Company´s billion-dollar global services organization.

TPP´s experienced consultancy group - including Mike Abell, Sharon Duckworth and Stephen Ryden-Lloyd - will join the Company´s global Media and Entertainment practice to provide strategic consulting services and project-based delivery work for the publishing, online, broadcast, music and related industries, The new group´s consultancy services will complement the Company´s existing application delivery-based services to include new digital and online consulting - ranging across content acquisition, publishing, production and supply chain.

The Company and TPP have already established a successful track record working with customers on joint projects, since they formed an alliance in 2005. TPP´s customers include Blackwell, Elsevier, Financial Times, Harcourt Education. LexisNexis, London Business School, Reed Business Information and Sweet & Maxwell.

Kevin English, senior vice president of the Company´s global media and entertainment practice, said, "We believe that the in-depth industry knowledge that Satyam acquire with the new addition of this senior consulting team will provide a real competitive advantage for us in our media and entertainment business - both here in Europe and in the US. The initial reaction from our customers has been most encouraging."

Source : Equity Bulls

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