TVS Motor Company, a reputed two-wheeler and threewheeler manufacturer globally announced the launch of limited edition TVS HLX 125 Gold and TVS HLX 150 Gold in Kenya. These two celebrity limited editions are launched to commemorate over two million units of the global TVS HLX series sales milestone.
TVS HLX series, launched in 2013, has stayed true to the brand's promise of being a sturdy product that is highly reliable across rugged terrains. TVS HLX has played an integral role in transforming millions of lives in Africa by catering to varied commuting needs. The motorcycle has provided last-mile connectivity for commercial taxis and delivery segments in rural and urban regions across Africa, the Middle East and LATAM. TVS HLX motorcycles have played a vital role in the two-wheeler taxi segment in Africa, offering best-in-class durability, quality, and performance across varied road conditions.
Speaking on the occasion, Mr. H G Rahul Nayak, Head of International Business, TVS Motor Company, said, "Kenya is an important market for us. Most two-wheelers in Kenya double up as boda boda and delivery vehicles, customers always look for long-lasting and durable products. Our leading global brand TVS HLX has consistently catered to these evolving mobility needs backed by a wide service network with trained mechanics & spare parts support, setting a benchmark for superior customer experience and quality in the African countries. We are thrilled to introduce the two celebratory limited editions of TVS HLX in Kenya with multiple first-insegment attributes for our valued customers. With smart lock anti-theft features and exciting new offerings, the motorcycle will further enhance the pride of ownership amongst the Boda-Boda riders. We believe that the newly launched limited editions will also win customers' hearts across Africa."
The newly launched limited edition TVS HLX 150 Gold and TVS HLX 125 Gold is equipped with unique first-in-segment features like Smart Lock (Anti-theft security feature using key-FOB) to enhance the safety and security of the vehicle. It also comes with stylish graphics on the fuel tank and side cover inspired by Kenyan culture. The motorcycle comes in a new attractive colour Starlight Blue and Burgundy seat colour to further add to the style quotient of the motorcycle. It also offers first-in-segment gold themed front and rear suspension. It comes with an all-new 3D logo of TVS Motor on the tank.
Speaking on the occasion, Mr. Vijay Gidoomal, Group CEO, Car & General Kenya Plc, said, "Customer is our priority. TVS HLX has always been admired as the most reliable commuting partner in Kenya, delivering what the customers need for daily mobility. We are excited to launch the limited-edition variants TVS HLX 125 Gold and TVS HLX 150 Gold in Kenya with attractive segment-first features to enhance customer delight further."
TVS HLX comes with a durable engine with dual-stage filtration technology and convenient features like USB chargers, hazard lamps, gear position indicator and an optional offering of a telematics solution.
TVS HLX series is available in the variants of TVS HLX PLUS (100-cc), TVS HLX 125, TVS HLX 150 and TVS HLX 150X in over 49 countries in Africa, the Middle East and LATAM.
Shares of TVS Motor Company Limited was last trading in BSE at Rs. 723.25 as compared to the previous close of Rs. 708.30. The total number of shares traded during the day was 88788 in over 2951 trades.
The stock hit an intraday high of Rs. 729.30 and intraday low of 709.00. The net turnover during the day was Rs. 63847529.00.