Thomas Cook and SOTC target upcoming long/extended weekends

With Maha Shivratri falling on a Tuesday, and Holi on a Friday, the upcoming weeks of March 1st and 18th offer an ideal opportunity for a well-deserved long/extended weekend getaway. Capitalising on this significant potential, Thomas Cook (India) Limited - India's leading integrated omni-channel travel services company and its Group Company, SOTC Travel have introduced a range of holiday products across domestic and international destinations - with attractive prices and special offers/deals.

Thomas Cook and SOTC's recent survey reiterates the growing demand for multiple short holidays/mini-cations - with 69% respondents indicating high interest. An extended weekend offers a welcome break from the mundane routine/ work stress while immersing into delightful new experiences.

The companies' extended weekend portfolio launched to leverage this opportunity includes a range of attractive options: Drivecations to the nearest hill station/beach, a flight inclusive break to explore India's unique historyculture, outdoor adventure via a biking trip, hiking/trekking/camping, a cruise, safari or wellness and spacations.

As domestic destinations continue to lead traveller preferences, the companies' exciting extended weekend holiday range, offers ready-to-book and customisable options to Kashmir, Himachal Pradesh, Uttarakhand, Kerala, Andamans, Goa, Rajasthan, the North East and cruises.

With easing of international travel restrictions, the range also offers short and mid haul destinations like Dubai Abu Dhabi, Maldives, Egypt, Turkey, Sri Lanka, Nepal and Switzerland.

Special Offers:

• Buy One Get One - Companion Free across select India & International holidays
• Early Bird offer on select tours
• Holiday Now, Pay on Return
• Zero cancellation charges*
• Easy & free rescheduling*
• Discount of Rs. 3000.00 on payments via select digital payment platforms

With 71% respondents stating that Health & Safety and protocols are a top concern. To build confidence, the companies' "Assured" Safe Travel Program in association with Apollo Clinics and its enhanced TravShield safety commitment ensures a smooth and hassle-free holiday. This includes:

• COVID-19 hospitalisation cover
• Including hotel quarantine

Mr. Rajeev Kale, President & Country Head - Holidays, MICE, Visa, Thomas Cook (India) Limited said, "With Maha Shivratri and Holi falling on a weekday, customers can take an additional day's leave and plan an extended weekend holiday. With easing travel restrictions and strong pent up demand, to assist customers plan their welldeserved holiday, we have introduced a slew of attractive offers with value propositions like Buy One Get One - Companion Free and Holiday Now, Pay on Return, to a range of Indian and International destinations. Customers can enjoy unique/offbeat holiday experiences and to cater to their preferences, we have introduced an array of options from wellness getaways, outdoor-adventure, biking trips and more.

Additionally, to restore customer confidence in travel, our itineraries are covered by our "Assured" Safe Travel Program - developed in association with Apollo Clinics, that ensures best in class travel safety protocols covering every distribution, delivery and partner touch point in the travel ecosystem. "TravShield" an upgraded safety commitment of only vaccinated staff and co-passengers among many other precautions, ensure traveller safety in the pandemic era."

Mr. Daniel D'souza, President & Country Head, SOTC Travel said, "India offers multiple public holidays and festivals that can be clubbed into an exciting mini-vacation. Our newly launched long weekend getaways include immersive experiences and attractive offers to a range of favourite destinations. Our intent is to target India's honeymooners/couples, millennials/working professionals, multigenerational families, group of friends, to solo travellers and more. We are determined to make every holiday an unforgettable one!

Additionally, our unique omni-channel network offers customers the convenience of selecting their preferred mode of contacting us: via our holiday apps, virtual holiday store, portal, call centre or extensive retail outlets pan India."

Shares of Thomas Cook (India) Limited was last trading in BSE at Rs. 63.30 as compared to the previous close of Rs. 67.30. The total number of shares traded during the day was 93463 in over 1022 trades.

The stock hit an intraday high of Rs. 67.30 and intraday low of 60.00. The net turnover during the day was Rs. 5962623.00.

Source : Equity Bulls

Keywords

ThomasCookIndia INE332A01027 SOTC LongWeekend ExtendedWeekend Getaway