Fuel–up your Desire this Valentine

Enter the Desire Moments with 'Upen Valentine Contest' and get a chance to Meet the very dashing iconic metrosexual

Mumbai, 5th February 2008: Love is the enchanted dawn of every heart. This Valentine Desire jewellery gives you an opportunity to express your love in a unique way. Prove your love this Valentine by participating in the 'Desire moments with Upen Valentine contest'.

The world loves a lover. To add adage to this expression, Desire jewellery has organized a countrywide contest "Desire moments with Upen - Valentine contest" that gives all you people in love a chance to express your love in a novel way. You can enter the contest by purchasing Desire jewellery, and then filling the contest coupon, attaching the same with the purchase invoice and sending it to the address mentioned on the coupon. The contest starts from 5th –15th February 2008. Those entries that match Upen's choice will be shortlisted & winners will be drawn by lots. The winners of the contest have special treats in store for them this Valentines.

Two couples get to shout their love from the skies, by winning a helicopter ride. Your co companion for the ride will be Desire's very own brand ambassador Upen Patel. A lucky few get to test the depths of their love at high seas with a Yatch party with Upen as a witness to your love. You can also write your love story in the skies by winning a ride in a hot air balloon along with the flamboyant Upen.

Speaking on the occasion Mr. Shekhar Wadke, COO – Desire Lifestyle Pvt. Ltd. a subsidiary of Gitanjali Group said "We at Gitanjali celebrate jewellery in every form and on every occasion, From Valentine's day mementos to bridal sets, from traditional Indian to classical Italian, from gold to steel and zircon, from the established markets of the country to those in the emerging cities, from value for money jewellery to priceless solitaires. As Valentines Day is supposed to be the most romantic day, we wish to celebrate this day, with people in love in a way they would cherish its memory all their lives, and so have thought of this unique contest. After all Love is an irresistible desire to be irresistibly desired".

Love is a fire that reigns in the heart. Desire is offering jewellery buffs the opportunity to share their commitment with loved ones by participating in this countrywide contest.

Upen Patel Commenting on this occasion said, "This is a great opportunity this valentine season for all cupids to pronounce their love to their partner by not only gifting them a DESIRE but also fulfilling their desires to experience some amazing rides and parties with me and the brand."

Source : Equity Bulls

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