Minitha Saxena joins Cogito Consulting

Minitha Saxena joins Cogito Consulting, the independent consulting division of the Draftfcb-Ulka group of companies in India as Vice President.

A MBA from the Indian Institute of Management Bangalore, Minitha has over 17 years of experience across diverse product categories covering packaged goods, leisure, retail, automotive and media. She has worked on several strategic initiatives in the area of new product entry strategy, brand positioning strategy, brand equity and brand audit studies, competitive combat strategy.

"I am looking forward to an intellectually challenging work environment that encourages and provokes me and gives me diversity in experience across industries and in dealing with difficult and complex problems", comments Minitha on her new assignment.

Minitha worked at Lowe before joining the Draftfcb-Ulka team in 1999. She is a former President of Advertising Club Madras and had been actively involved in the activities of the Club.

Minitha devours information and enjoys not just reading but is also an avid netizen and movie buff. A gym regular and a Sudoku addict see her exercising not just the body but also the mind.

Minitha will be part of the senior management team at Cogito. Cogito Consulting specializes in marketing and brand consulting. The company has over the years helped large Indian and global corporations on a variety of marketing initiatives. Cogito Consulting has expertise in market entry strategies, brand architecture and positioning. Cogito has proprietary gaming tools designed to help predict competitive moves and aid marketing and business strategy initiatives.

Cogito Consulting is a part of the IPG worldwide network – one of the largest marketing services and communications group in the world.

Source : Equity Bulls

Keywords