Aditya Birla Fashion and Retail strikes a deal with global luxury brand 'Ted Baker'

Aditya Birla Fashion and Retail Ltd. has signed an exclusive deal with UK's most successful fashion brand, 'Ted Baker'.

Ted's is a style that is completely unique. From subtle embroidery and the use of the finest fabrics to amusing notes on the packaging and irreverent window schemes, everything that bears the Ted Baker name offers sophistication and quality. Ted Baker has more than 500 stores across Europe, the United States, Canada, Australia, Asia, China, South Africa and the Middle East.

A reflection of popular culture with a sense of style and humour, the menswear merchandise is a celebration of fashion and contemporary British spirit. The womenswear line has a fresh and feminine mix of exquisite European elegance with London flair with emphasis on surface decoration.

Says Mr. Ashish Dikshit, Business Head, Aditya Birla Fashion and Retail Ltd., "We are happy to join hands with Ted Baker and build a strong presence for the brand with Indian consumers. This unique partnership will enable our consumers to explore a whole new world of creativity in fashion for men and women."

Ted Baker commented, "Ted Baker is renowned for its perfect mix of distinctive design, beautiful quality and unconventional approach to fashion, all liberally spiced with Ted's irreverent sense of humour and a firm commitment to good old-fashioned values. Ted is proud to be partnering with Aditya Birla Fashion and Retail to bring something new to customers in India."

Mr R. Sathyajit, President-International brands-Madura F&L, Aditya Birla Fashion and Retail Ltd. says, "Ted is a much anticipated addition to our portfolio representing a unique and much needed statement in men's and women's fashion today, built on its unswerving focus on quality, attention to detail and quirky sense of humour."

ABFRL's portfolio of brands span luxury, premium, sub-premium and fast fashion segments. The addition of Ted Baker will further augment ABFRL's position in the affordable luxury space giving its discerning customers a true taste of high end fashion.

Shares of Aditya Birla Fashion and Retail Ltd. was last trading in BSE at Rs.153.8 as compared to the previous close of Rs. 149.8. The total number of shares traded during the day was 63079 in over 871 trades.

The stock hit an intraday high of Rs. 155.5 and intraday low of 152.45. The net turnover during the day was Rs. 9717825.

Source : Equity Bulls

Keywords