Reliance Communications launches Colour Handset for Rs 999

Reliance Communications Ltd on October 03, 2007 has announced the launch of Worlds first feature-rich colour handset at an astonishing price of Rs 999 (sub-$ 25). The new offering from India's largest integrated telecom service provider. The Company, yet again redefines the entry Level pricing for mobile consumers by making Color handsets more affordable than most Monochrome handset options. Reliance Mobile Classic range of handset, having crossed sales of 10 Million (One Crore) since launch, has already etched itself as India's largest Operator handset brand.

"Reliance Mobile's Classic range of handsets bears testimony to our commitment to offer the best deals to the Indian mobile user. A feature rich Classic 732 colour handset at Rs 999 will become the entry level handset for every new mobile user in the country", said Mr. S P Shukla - President, Personal Business- of the Company. "This special price of Rs 999 also comes at a time as we celebrate the joy of reaching 10M Classic handsets sales - a first for any Indian operator". Mr. Shukla added.

The redefining price point from Reliance Mobile is a "No Conditions" attached transparent total handset price, available across all pre & post-paid plans. Reliance customers are free to choose from a range of attractive tariff & validity propositions best suited to their needs. The attractively priced Classic 732 scores highly on Look, feel and form factor. The Classic 732 has a Large phonebook (500 x 3), SMS on call reject, speakerphone and a host of other features that are rarely found in most entry level colour phones.

The Company had earlier launched Classic monochrome handsets at an iconic price of Rs 777 (sub- $ 20), resulting in a paradigm shift in the affordability levels of entry level, feature-rich handset for the Indian consumer. The Classic range of handsets includes Colour-FM series, Colour display and monochrome handsets with colour film display and are supported by an extensive nationwide after sales service network.

Source : Equity Bulls

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