HGS Colibrium, Inc., ("Colibrium"), a subsidiary of Hinduja Global Solutions Limited (HGS) (Listed on NSE & BSE, India), the proven leader in integrated Sales and Service automation solutions designed specifically for the health insurance industry, has partnered with Health Alliance Medical Plans to implement Colibrium's Tuo® Marketplace to provide a sales-automation solution for individual and group markets.
In advance of the next open enrollment period, which begins November 1, Colibrium will deploy Tuo Marketplace for the Health Alliance individual market segment. Tuo Marketplace enables direct-toconsumer health plan shop, compare and enroll capabilities for online sales, and provides brokers and agents with state-of-the-art tools to engage, inform and enroll prospective clients.
"Partnering with Colibrium will allow us to enhance service to members as they select the right plan. The complete package for online purchasing paired with our attention to detail provides a world-class consumer experience to our members," said Jana Perry, Vice President, Sales and Retention. "With Colibrium's Tuo Marketplace solution, we will have a single platform to help drive future membership and optimize our focus on quality, local customer service while providing members with outstanding online insurance options."
Based in Urbana, IL, Health Alliance serves more than 300,000 members in the Under 65 and Group market segments in downstate Illinois, Iowa, Nebraska and Washington. Tuo Marketplace will replace Health Alliance Medical Plan's current online enrollment program, and will be leveraged to deliver a superior digital customer experience.
"For years, Health Alliance has made creating unique and holistic member experience a priority, and our Marketplace solution will only enhance those efforts," said Colibrium's Chief Sales & Marketing Officer Tim Kollas. "The ability to service all market segments and products on a single, powerful platform will enable Health Alliance to provide existing and future members with a world-class retail presence through the entire member lifecycle."
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