ICICI direct awarded the "Most Preferred Brand of Financial Advisory Services" by the CNBC Awaaz Consumer Awards 2007

August 24, 2007: ICICI direct, India’s leading online financial services portal has been awarded the ‘Most Preferred Brand of Financial Advisory Services’, by CNBC Awaaz, India's first business and consumer-focused Hindi channel.

The award forms a part of the ‘CNBC Awaaz Consumer Awards 2007’. They are a result of a comprehensive study in association with The Nielsen Company to find India’s most preferred brands. The research in its third consecutive year is India’s most exhaustive study, covering 42 segments across 21 cities and 13 small towns across 14 states, with more than 10,000 registered respondents. The widespread locations adequately represent the heterogeneous nature of India in terms of geographical zones and population size in town classes like metros, mini-metros and class I towns.

Speaking on the occasion, Anil Kaul, Head, ICICI direct said, "At ICICIdirect we constantly strive to make our service more secure, more user-friendly, more easily accessible and more robust. This award by India’s leading television channel focusing on consumer and business issues is, I believe, recognition for this ceaseless focus on customer satisfaction."

"ICICIdirect has established itself as a leader in the equity research space with a coverage of over 180 stocks and a strong technical and derivatives desk. With a research product proposition tailor-made for each individuals' investment style, clearly this award is a vindication of our efforts to enhance investor wealth through in-depth and well researched advice," Mr. Kaul added.

ICICIdirect.com is a comprehensive web-trading portal, which allows an individual to invest in Shares, Mutual funds, Derivatives (Futures and Options) and other financial products. It is the third largest broking firm in the world, with over one million subscribers. Advantage of trading using ICICIdirect web-based trading platform is that investors gain greater access to more information at real time, available at the click of the mouse.

The growth in the number of subscribers and trust over the years is a result of a strong investor education push by the company. During any given week they are in direct touch with about 2,000 of their customers. Across the country, ICICIdirect carries out 150 investor education workshops every week and has touched over 860 cities across India. Similarly, the study was an effort to understand the brand preferences of the consumers, and also aims to decipher the most important loyalty criteria for consumers in different vertical.

Source : Equity Bulls

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