Rs. Goldivia' - A new Refined Sunflower oil brand hits Indian market

South India Krishna Oil and Fats (SIKOF),a leading edible oil manufacturer has a large presence in the Tamil Nadu market through its leading brands of "RAJNI GOLD" and SURYA GOLD cooking oil. In its continuous endeavor of delighting its customers with quality products, the company has launched its new brand Rs. GOLDIVIA' - Refined Sunflower Oil.

GOLDIVIA Refined Sunflower Oil, processed from imported crude sunflower oil is, rich in nutritious value, processed in multi-level stages and packed in hygienic conditions ensuring the best quality reaches its customers. The products are available in all retail stores of the city/state in 1 liter (Pouch) and 5 litre (Jars) at competitive prices "With the launch of Goldivia we have diversified our product range and offering an alternative choice of Sunflower Oil to the discerning customers. The demand for Sunflower Oil continues to grow in the country, especially in Southern and Maharashtra states constituting to the 60% market share of the 18 lac Mt per annum consumption in India," said Mr. P. Subramaniam General Manager (India Head), Of SIKOF.

SIKOF is a wholly owned subsidiary of P.T. Musim Mas., Indonesia, with a state-of-the-art manufacturing facility located at Krishnapatnam, Andhra Pradesh. SIKOF is currently the largest unit in Krishnapatnam in terms of installed capacity, employing the latest technology and PLC controlled production process to ensure products of global standards. The company has a current turnover of Rs. 1400 crore with a volume of about 5000MT in packed products in India. The company plans to take the volume of packed products to 8000MT with a turnover of Rs. 2240 crores in the next two years.

"Over the Last 4 years since we entered the packed /Consumer markets, we have been selling successfully our brands of RBD (refined, bleached and deodorized) Palm Olein, RBD Super Palmolein , Vanaspati and other special application Oils and fats. We hope Goldivia will take our success to newer heights," added Mr. P. Subramaniam. Rajni Gold Palm-Olein, Rajni Gold Vanaspati, Surya Gold- Refined Vegetable Oil, Surya Gold Vanaspati, Gold Bake - all-purpose bakery fats and Gold Ice / Gold Cream Special Application fats / oils are its other Key products.

Source : Equity Bulls

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