Adlabs Entertainment Ltd's Imagica adds a Snow Park this summer

Summer is right around the corner, and so is the unbearable heat that it brings along. Plan a getaway this sunny season to Imagica and experience the snowy winters at the newest attraction, Imagica Snow Park, India's largest snow theme park located in Khopoli, off the Mumbai-Pune expressway. Built over an area of 30,000 sq. ft. with 100% natural snow, the snow park, which is a joint venture with Acme Entertainment, boasts of real snowfall & sub-zero temperatures as well as a 50foot tall snow dome.

Adlabs Entertainment Ltd. recently refreshed its brand promise with a one brand one destination approach. The Theme park, Water park & now launched Snow park all have a new identity now under the brand name IMAGICA. The new logo represents Imagica as a one stop holiday destination, bringing all its brands under a single Brand name, 'Imagica', with the tag line 'Badi Interesting jagah hai'.

Imagica Snow Park, along with Imagica theme park, water park and Hotel Novotel Imagica, makes it one of the best holiday destinations in India which will enable Indians to enjoy an international standard experience without the need to travel overseas.

Mr. Kapil Bagla, Director & Chief Executive Officer of Adlabs said, "We are an entertainment starved nation. Imagica has been created with a vision to be the most sought after international standard holiday destination for families, friends, corporates, couples and everyone else who wishes to spend some quality time with their loved ones. Imagica Snow Park is the largest attraction which is sure to add to the overall magical experience."

For a summer holiday in the snow, Imagica Snow Park has a variety of activities for guests visiting in batches of 400 people at a time for a 45 minutes session. Starting from 10 am in the morning, guests need to arrive 30 minutes before the show time, where they will be geared up with snow boots, jackets and gloves. Guests can enjoy the magic of snow by playing basketball, sliding down toboggans and rafts, climbing the rocky snowy mountains, having a snowball fight or just relaxing and sipping a cup of coffee at minus 5 degrees.

Guests can also look forward to spending their time doing activities like snow hiking, snow rafting as well as dance on the snow dance floor or pose amidst the snow castle and one-of-its-kind ice sculptures. They can even live an Eskimo's life and interact with a real Eskimo in the Igloo. There are 3 Snow Cafés around the park, which serve delicious tea, coffee, hot chocolate and snacks.

Starting at attractive pricing, visitors can get access to a fun and entertaining filled hour at the snow park as an Add-On package for guests visiting Imagica theme park or waterpark or as a single attraction.

Source : Equity Bulls

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