VSNL Launches trueroots International Calling Service to the United States South Asian Community

Videsh Sanchar Nigam Ltd (VSNL) has announced the launch of trueroots^TM, an International Calling Service that allows people from South Asia residing in the United States to reliably, securely and economically reach out and connect with their family and friends. The launch is being celebrated at an exclusive New York City community event taking place at the Pierre Hotel, where more, than 150 South Asian community leaders, influential business executives and media, will be addressed by senior executives from the Tata Group and VSNL and entertained by a musical performance from international composer and artist Karsh Kale.

Officially available in the US beginning August 21st, the new trueroots^TM International Calling Service offers superior voice quality and easy to access connectivity across the globe, without hidden fees or extra charges and without the need for a physical calling card, which can often be lost or stolen and subject to fraudulent use. Trueroots^TM provides highly competitive rates to South Asian countries including India, Bangladesh, Pakistan and Sri Lanka supported by a 24/7 customer service organization. Calls are carried on VSNL's extensive global fiber optic network, one of the world's largest global submarine cable infrastructures, providing unsurpassed quality and capacity and ensuring clear and error free connectivity.

"As a truly international Company, VSNL understands the need to stay true to your roots and keep in touch with the people in your life that mean the most - family and friends," said Sandeep Mathur, Head of Corporate Affairs for the Company. "Our goal was to create an international calling service that is truly unique in the industry, delivering on the promises of crystal clear quality, uninterrupted calling and cost effective connectivity without hidden fees."

Mathur continued, "As a member of the Tata Group, one of India's largest and most respected business conglomerates, VSNL shares the culture of strict adherence to business ethics and a strong commitment to corporate social responsibility and community. Built upon this philosophy, VSNL's trueroots^TM calling service will enable members of the South Asian community living in the United States to feel confident about their international calling experience and know that they can connect with their home countries and pay only for the minutes they use at economical rates. We are pleased that we can support the rapidly growing US South Asian community with a service that lives up to the quality standards they expect and deserve, and that helps make it easier for them to stay close to their close ones across the world."

The trueroots^TM service can be purchased online through a user friendly web portal at www.trueroots.us or by calling VSNL customer service directly, 365 days a year. It offers advanced features including a prepaid recharge option, which allows a calling account to be recharged. Other features include instant recognition of calling line ID for PIN-less dialing from up to 5 registered phone numbers, the ability to make up to three follow-on calls without having to redial the access number, speed dial capabilities for up to 5 frequently dialed numbers, and last number redial.

As part of the service, trueroots^TM account holders will soon have access to exclusive voice services, special offers and incentive discounts through the website. One of these services, to be released this coming fall, will offer entry to a leading entertainment media hub, which will allow customers to gain access to premium content such as full length movies, including Bollywood, TV series, sports coverage, video games, music downloads, and karaoke, with much more to be added On an ongoing basis.

As part of the US consumer launch, trueroots^TMis a major sponsor of the New York City India Day Parade on August 19th, offering a variety of entertainment including the music of the Brooklyn Qawwali Party Band, a 14-piece jazz / world music band inspired by recordings of the late great Sufi singer Nusrat Fateh Ali Khan. Trueroots^TM is also being launched throughout the United Kingdom and Canadian markets. The UK consumer launch was kicked off at the Trueroots^TM "London Mela on August 12th, a festival aimed at celebrating South Asian culture and creativity. The service will be officially rolled out in the UK at a London community cricket event at the Lords Media Centre on August 21st, Trueroots^TM is also expected to be launched in Toronto, Canada later this year.

Source : Equity Bulls

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