Fun Cinemas launches India’s first Gift-a-Movie through internet

‘The best way to destroy an enemy is to make him a friend’ said Abraham Lincoln. For people eagerly on the look-out for most innovative gifting ideas this season for their loved ones or to make new friends , E-City Ventures promoted Fun Cinemas has introduced a never-before gifting idea to the kitty of options available in the country. Fun Cinemas ‘Gift a movie’ is a unique concept that allows people to book a movie combo package online, and gift it to their friends, relatives or business associates.

Elaborating on the concept, Shirish Handa, Senior Vice President Marketing, Fun Cinemas, says, "This is a first of its kind service from Fun Cinemas that no other multiplex chain offers. The recipient can choose the film he/she wants to see anytime during the two months. It’s a gift with freedom to choose as per personal convenience and taste. Fun Cinemas delivers a ‘Fun kit’ to the recipient via courier, which may contain a ‘movie’ voucher or a ‘Pepsi-popcorn’ voucher along with a personalized letter all at no extra cost."

In Delhi, the scheme will be available at Fun Cinemas at V3S Mall, Laxmi Nagar; TDI Fun Republic, Moti Nagar; North Square Mall, Pritampura; Cross River Mall, Shahdara; and AEZ Carnival Country, Vaishali, Ghaziabad. The "Gift-a-movie" voucher has two options. A Combo-gift for Rs.500/- includes two Gold ticket vouchers 2 Pepsi & a large popcorn. Alternately, a Movie-gift that includes Two Gold Ticket vouchers for Rs.330/-. The prices are inclusive of taxes and cost of home-delivery at the recipient’s address within Delhi NCR.

For availing the Gift-a-Movie voucher scheme, the person needs to fill-up a simple, free one-time registration form on their website, www.funcinemas.com.

The "Gift-a-Movie" concept is also being rolled out in Delhi, Mumbai and Jaipur in this first phase, and would be introduced in other parts of the country soon, added Mr. Handa.

Source : Equity Bulls

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