Firefox's Session bike sells for a whopping Rs 10 lacs

Firefox Bikes, a premium player in the bike segment in India, recently received another validation for its high-quality bikes when a Hyderabad-based customer chose to pick Trek Session 9.9 dh27.5, the fastest downhill mountain bike, and costing Rs 10 lac. Session 9.9 dh27.5 boasts of best-in-class features including an unmatched suspension, smooth brakes, adjustable geometry and the toughest carbon, making it a fitting choice for the adrenalin junkie.

The purchase of Session 9.9 dh27.5 says a lot about the passion for good mountain bikes in India. With the country's new-found love for biking - both for leisure and as a sport - it is not surprising that the market for premium bikes is thriving.

Talking about this shift in consumer perception, Mr Shivinder Singh, MD, Firefox bikes said, "The premium bike segment in India has evolved tremendously over the years. When we launched the brand, it was a small, niche segment. Today, with record monthly sales, the demand is continuously increasing. With so many biking communities coming up and the spirit of adventure, in general, being embraced more readily, it is no surprise that there's a renewed love for the outdoors in the country. This has spurred the demand for robust bikes that can perform better, withstand wear-and-tear and can handle rough terrain throws up. This is why Indians are no longer shying away from investing in good quality bikes that will last them for years."

Session 9.9 dh27.5 has already proved its mettle at the World Cup Circuit by emerging a winner. Its OCLV mountain frame with protective guards and Mino link to fine tune the bike's geometry lend it that unbeatable edge by giving more control to the rider. The bike also features a World Cup tested longer wheelbase, a 203mm travel dual-crown fork, wider 157x12 thru axle hubs and 27.5' wheels that promise the best of stability, responsiveness and speed. Trek's Active braking Pivot technology keeps the suspension from stiffening up every time the rider steps on the brakes, providing a steady stance. No wonder, it surpasses all competition in its category and positions itself as a great value-for-money buy.

Source : Equity Bulls

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