Chumbak Unveils its Fashion Apparel and Accessories Range, 'Collection One'

Chumbak, one of India's most loved and cherished lifestyle brands has announced the launch of their all new fashion apparel and accessories range called the 'Collection One' for men and women. Focusing on the lifestyle aspirations of consumers, Chumbak will now bring together an eclectic mix of fashion clothing, accessories and home décor with global design appeal.

The new apparel range will present iconic designs with unmatched quality for the customer. 'Collection One', which represents Chumbak's maiden Fall - Winter range will comprise of close to 350 styles, catering to the new-age, fashion-conscious, global consumer. Through a mix of flagship retail stores in Bangalore, Delhi, Gurgaon, Hyderabad, Mumbai, Jaipur and Kochi and the online webstore at www.chumbak.com including a presence across all major online marketplaces, the apparel range will be available to men and women seeking high design quality western wear.

Commenting on the launch of Collection One, Vivek Prabhakar, Co-founder & CEO, Chumbak said, "Our design philosophy brings alive current consumer trends making it aspirational world-wide and has constantly evolved to depict universality and enjoy a larger global appeal. Our customers loved what we did from start and the brand occupies a significant portion of their everyday lives. 'Collection One' is our effort to create happy experiences for our customers, through a Fashion collection that truly defines the times and also becomes an important piece of identity for the many customers who have made us the brand we are."

He added, "The fashion collection will see the best quality in product, a range of styles with iconic design and distinctive illustrations from the Chumbak Design Studio. We will now cater to the much larger lifestyle segment with our apparel and home collection thus taking a great leap to expand our offerings in the market. We have revamped our entire online web store keeping in mind the introduction of apparel as a category. In addition, our large format flagship stores are targeted at expanding our business and we plan to open 25 more stores over the next year."

"Collection One is a successful culmination of great design and style put together. We have paid attention to the minute details of the design of the apparel and accessories which is reflected in the collection. We have dresses, skirts, tops, scarves, T-shirts, jackets, trousers, jeggings and many more styles along with an entire new range of accessories to complete a look. All products are created with exciting and wearable designs and add a tinge of colour and happiness to the category. The silhouettes, patterns and cuts reflect international design standards and we have a dedicated team of designers in our Design Studio to innovate continuously. This collection is the first of many and we strongly believe that our consumers will love the new face of brand Chumbak", said Shubhra Chaddha, Co-founder Chumbak.

From creating souvenirs and collectibles to an entire range of Apparel, Accessories and Home products, Chumbak has evolved since its inception in 2010 and operates a mix of online and offline retail business across India. Chumbak is available across our web store at www.chumbak.com and in major cities including New Delhi NCR, Mumbai, Bangalore, Cochin, Jaipur, and Hyderbad in its award winning flagship stores.

Source : Equity Bulls

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