India goes organic! Reveals a study by Joybynature.com on World Nature Day

Joybynature.com, largest online player in India in Natural and Organic space, recently conducted a survey that revealed that more and more Indians are opting for organic way of living.

Increased awareness about benefits of natural products has resulted in rise in demand of the products over the year states the study clearly. Website offering range of products shows rise in demand of organic tea from various cities of India over a period of year. When it comes to organic tea Maharashtra (more than 300 orders) tops the list followed by New Delhi (more than 150 orders) and Haryana.

Personal care as a segment has always been thought is ruled by women however the data reveals men are more inclined towards usage of organic and natural personal care products. While men dominates the segment with 70%, women accounts for 30 % when it comes to ordering/using organic personal care products. Data also shows increased demand of organic supplements among youth rises over a period of one year.

With dengue on the rise up, most resort to chemical insecticides. Researchers and experts have proved that opting organic repellents made of natural ingredients, free from preservatives, artificial color, synthetics and fragrances are much more beneficial. Demand for organic and natural mosquito repellents increases. Karnataka (more than 150 orders from April 2015 till date) tops the list when it comes to using organic mosquito repellents followed by Maharashtra and Delhi.

While there is plethora of medicines and supplements available for sexual wellness the infographic reveals more and more people opting for organic sexual wellness. Uttar Pradesh ranks highest when in comes to using organic sexual wellbeing products.

As a treasure trove of all things natural, Joybynature.com offers not just some very unique products, but even important nuggets of information and facts about natural and organic products and their benefits. With over 150 brands and 10,000 products, Joybynature.com is the largest online player in India in the Natural/Organic space.

The growth of the segment is also influenced by penetration of complementary segments like Yoga and Ayurveda.

Source : Equity Bulls

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