SAMIL signs an MOU with CLAAS Agricultural Machinery Private Limited

After an aggressively progressive year, Shriram Automall India Limited (SAMIL) continues with its expansion plan in 2015. One of India's leading players in the pre-owned segment of automobile industry, SAMIL has signed a pact with CLAAS Agricultural Machinery Private Limited (CAMPL), a manufacturer of self-propelled combine harvester. As per the agreement, SAMIL is going to provide complete solutions in the disposal of their pre-owned harvesters.

Sharing words on the tie-up, Mr. Sameer Malhotra (CEO of SAMIL) stated, "Through this tie-up, SAMIL is going to concentrate on effective bidding strategies for the disposal of their pre-owned harvesters. Our unique bidding platforms are chosen by a major section of pre-owned vehicles' target audience. We are eyeing at generating maximum value-for-money transactions under this tie-up by reaching the unaddressed segment of customers".

Under the agreement signed on 15 January, 2015 at SAMIL's Head Office in Delhi, the Company will provide holistic solutions through a perfect blend of its bidding platforms in the disposal of CLAAS' pre-owned harvesters. From Physical Bidding to Online Bidding, Private Treaty and One Stop Classified Kiosk, SAMIL will aptly dedicate these bidding platforms to generate maximum profit in the disposal process. After conducting over 2000 physical bidding events and more than 5000 online bidding events in 2014, SAMIL has build up a huge customer portfolio to benefit from.

Present at the tie-up Mr. Mrityunjay Singh (MD, Claas), quoted, "With this tie-up, we eye at a transparent and organised disposal of our pre-owned harvesters. Together with SAMIL and its different bidding platforms, we aim at enhancing their reach and prominence amongst farmers".

Source : Equity Bulls

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