Haldiram's to add another 150 stores by FY 2020 through Franchise India

Haldiram's, a leading Indian sweets and snacks manufacturer is expanding its network in South and West of India through Franchise route. Franchise India, Asia's largest integrated franchise solution company is facilitating the expansion across country. The company for the first time has taken the franchise route to expand its business, which will eventually help the brand to grow manifolds.

Taking the legacy forward, Haldiram's is now gearing up with massive expansion plans. Efficiently operating through offices in Mumbai, Bangalore, Chennai & 10 outlets in Nagpur, Haldiram's is inviting citywise master franchisees across Southern India region for its various formats. Haldiram's operates in three formats, casual dining, quick service restaurants and Kiosk.

The company is looking for master franchisee owners who can successfully introduce or develop F & B or retail concept and capability to roll out minimum 5 restaurants & 1 warehouse in territory allocated to them in the first 2-3 years of operations. Franchisee would pay fee of Rs. 1 Cr for city rights to build 5 restaurants.

Haldiram's will provide extensive guidance and support like set up, supplies, training, inventory management, centralized kitchen, operations manual, dedicated teams, facilitation, technology, advertising and promotion to master franchises in ensuring smooth operations and hassle free functioning of the franchised outlets.

Mr. Gaurav Marya, Chairman, Franchise India said, "We are delighted to be associated with Haldiram's. We are hopeful that our extended support will help the business to grow manifolds. We believe in creating a platform which bridges the gap between the brand and its patron."

Adding to it Mr. Neeraj Agarwal, Managing Director-Haldiram's said, "Our association with Franchise India seems a fruitful act towards business expansion across India. We look forward for positive results. Franchise India will help us in exploring business opportunities for our brand and we are confident that this is going to be a great value proposition for our company and our business buyers."

He further added," Haldiram so far adopted company owned stores but now that each stores has reached a maximum potential sales per day, the group plans aggressively to grow further by entering key markets in south and west India only. We want to invite master franchisees for Haldiram's growth and expansion in these regions.

Source : Equity Bulls

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