SABMiller India launches Miller ACE, the premium strong variant of Miller High Life

SABMiller India is the Indian arm of the global brewing giant SABMiller plc. and is launching Miller ACE above its milder variant Miller High Life. Miller ACE comes with a bolder taste and a higher ABV (alcohol by volume).

Miller ACE is an American style premium beer and is brewed to perfection by using a perfect blend of pale and caramel malt, with imported barley and 'light-stable' hops for a bold flavor and a smooth finish. Miller ACE is targeted at affluent males and females above legal drinking age that are residing in key metros and tier one cities. This beer will be available in a range of pack sizes including the 330ml bottle, 500ml can and 650ml bottle.

The brand is part of SABMiller's Global Premium brand portfolio and its packaging design all the way from the bottle, the label, the can, the ring-pull crown and the superior quality carton, in which the beer is packed, have all been designed by a team of International packaging experts and top designers.

The first introduction of the Miller brand in India was Miller High Life which is a classic American premium lager that is well known for its consistently crisp and smooth taste. Miller High Life was launched in 2011 and is currently the fastest growing premium mild beer in India. Miller ACE will build on this positive momentum and extend the Miller brand into the emerging "premium strong beer" segment.

Priced at Rs. 175/- for a 650ml bottle in Mumbai and Rs. 140/- in Delhi and Bangalore

Source : Equity Bulls

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