Asian Granito India Ltd introduces the 8-colour printing technology on tiles in India

The advent of digital printing technology took the Indian ceramic industry to a new horizon. It brought in the possibilities of experimentation in more than one colours of printing and therefore, offering more options to consumers.

This phenomenon is about to revisit with Asian Granito India Ltd bringing the 8-colour printing technology to India and revolutionizing the way tiles are printed in India.

The company has introduced its first uber exclusive collection of digital wall tiles printed by 8-colour technology that will have all the stunning effects of absolutely new combination of colours and amazing highlighters by the 3rd fire technology.

Aimed at kindling the imagination of the higher premium class, the exclusivity and rare combination of hues of colours like golden, silver, purple and orange among others, would be the most appealing features of this range of digital wall tiles.

Commenting on the latest feather in the cap, Mr. Bhupendra Vyas, Chief Operating Officer - Asian Granito India Ltd said, "Through the introduction of 8-colour printing technology in the Indian ceramic market, Asian Granito India Ltd has created a new milestone not only on the technological front but also in terms of total value proposition offered by a ceramic tile product. By launching the 8-colour printing technology, Asian Granito India Ltd has made the India one of the few markets in the world to have this technology for tiles. Moreover, the introduction of this collection will create a separate exclusive premium market for wall tiles digitally printed through the 8-colour technology."

The 8-colour effect will be further enhanced by coupling it with the use of highlighters by the 3rd fire technology making it a rage in the premium segment of consumers. This technology offers smoother surfaces with increased design and image resolution to give finer details to effects. It renders more vivacity to the tiles with highly crisp colour effects giving extraordinary ambiance to spaces. Through this technology, myriad effects like emboss, polished, luster and precious metals, among others can be printed on the tiles.

Mr. Vyas added, "Asian Granito will target the metros, mini metros, big cities like Pune and initially launch this collection in 300x600 mm and 300x900 sizes. AGL will utilize its extensive marketing and distribution network which comprises over 3000 dealers and sub-dealers to take its latest offering to each and every state of the country. These tiles will be available in all the more than 60 exclusive showrooms under 'AGL tiles world exclusives' in India.

Shares of ASIAN GRANITO INDIA LTD. was last trading in BSE at Rs.115.45 as compared to the previous close of Rs. 121.5. The total number of shares traded during the day was 13367 in over 273 trades.

The stock hit an intraday high of Rs. 121.25 and intraday low of 115.45. The net turnover during the day was Rs. 1561981.

Source : Equity Bulls

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