Crossword Bookstores launches the Crossword Gift Card & its Publishing Initiative

Crossword Bookstore India's leading book retailer has announced its newest offering to its loyal customers and budding writers. Crossword launched two big additions to its service portfolio - 'The Crossword Gift Card' for its loyal customers and a publishing initiative, which will offer burgeoning, authors an opportunity and a platform to showcase their work. Bestselling Authors Ashwin Sanghi, Ravi Subramanian and columnist & Lit Live curator Anil Dharker launched the card at their Kemps Corner outlet in Mumbai.

Crossword is the first book retailer in India to launch such a unique program to promote literature. The program will comprise of a dedicated team which will assist an author to publish and promote their book through Crosswords huge network.

The Crossword Gift Card will work as a simple, easy and a convenient way to shop at Crossword's outlets across India. Crossword now becomes a one stop gifting destination offering various gifting solutions to consumers that can be redeemed across all stores.

Speaking about the launch, Mr. Kinjal Shah, CEO Crossword Bookstore said, "With these introductions we aim to reach out to literature enthusiasts throughout the country. We are very happy to start our own publishing initiative for closet authors; to promote their talents and also allow their dreams to unfold. The Gift card is a great way for our customers to select unique gifts at their convenience. This also makes the shopping process easy and enjoyable. With the festive season approaching soon, we are sure consumers will be able to make the most of this opportunity."

As part of the publishing program Crossword announced a Recipe contest by Nita Mehta to the general public, inviting budding cooks and food enthusiasts with an opportunity to be published. Fans are invited to submit their favorite Vegetarian & Non-vegetarian recipes, 20 lucky winners recipes will be published in two books 'Vegetarian Dishes (Indian /Continental) and Non Vegetarian Dishes (Indian/Continental). Entries will be accepted from 12th September to 15th October, 2014.

Known for providing a pleasant experience to book lovers Crossword is now striving to cater to an even larger target audience with its newest offerings.

Shares of SHOPPERS STOP LTD. was last trading in BSE at Rs.535.7 as compared to the previous close of Rs. 509.5. The total number of shares traded during the day was 57221 in over 983 trades.

The stock hit an intraday high of Rs. 538 and intraday low of 509.7. The net turnover during the day was Rs. 29489110.

Source : Equity Bulls

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