GCL launches multi-grain healthy snack, Crispetts!?

Munching between two meals or at tea or coffee time is an unavoidable habit with most Indians. However, owing to life in the fast lane, sedentary lifestyle and lack of exercise, consumers have become conscious towards healthy lifestyle. Rather than cutting down snacks, they have started to look for the healthier options. Riding on this trend in the savory snack market and delighting consumers since 1942, Gopal Corpco Ltd. has launched multi grain Crispetts, a healthier and tasty snacks option for the guilt-free munching indulgence.

Imported from Italy, each pellet of healthy snacking Crispetts comes packed with the healthy goodness of corn, wheat, rice, oats and barley. For life on the go, the lite, crunchy and healthy, Crispetts is specially packed to keep the goodness of multigrain intact. The delicious snack range currently available in 2 unique flavours to maximize consumer's gastronomic delight. Honey Chilly Garlic gives you a spicy twist to your tongue and Arrabiata & Cheddar Cheese with its warm texture of melted cheese flavour makes you make you drool for more.

Speaking on the launch of Crispetts, Shri Gopal Gupta, Chairman, GCL said, "For last seven decades we have constantly endeavored to delight our consumers by offering diversified products. As we are foraying into the FMCG sector, we have launched Tat-O Potato Chips and multigrain snack Crispetts. Crispetts are made from wholesome ingredients. With Crispetts we are trying to cater to consumers who are looking for healthier snaking options. Emphasizing on high quality and good taste, Crispetts is multigrain, lite, delicious and perfectly crunchy texture snack, available in a variety of delicious flavors. Always innovating with the unique take on the snack food market, through Crispetts we are expecting to receive an overwhelming response from our consumers".

Processed at Baddi Plant in Himachal Pradesh, Crispetts are retailed extensively at all modern outlets leading outlets in Delhi. They are priced at Rs 70/- for 45 grm and Rs 100/- for 70 grams.

Source : Equity Bulls

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