Cognizant successfully deploys Cloud-Based Order Management Platform for GoWireless

Cognizant (NASDAQ: CTSH) has announced the successful deployment of a web-based Order Management-as-a-Service (OMaaS) platform for GoWireless, a leading wireless reseller, to help the company launch its online commerce capability and generate new levels of business performance. OMaaS is one of Cognizant's recently announced BusinessCloudSM solutions—a suite of ready-to-deploy, on-demand business and IT solutions.

This Software-as-a-Service platform centrally hosts the software and associated data on the cloud. It enables communication service providers and resellers to meet the increasing demand of wireless buyers to shop online for an increasingly complex array of wireless products, services, and accessory offerings. As more customers choose to purchase wireless services through third-parties, Cognizant's multi-channel enabled platform helps GoWireless attract and retain customers by providing integrated best-in-class services across the web, the phone, and in person.

Designed to be a subscription-based service that can be configured to the specific needs of communication service providers and resellers, OMaaS enables rapid time-to-launch, eliminates upfront capital outlays, and links operational expenses to order volume. It integrates the web and in-store customer experience for shopping, ordering, fulfillment, social and care, and provides real-time analytics and reporting capabilities for improved decision-making.

"This engagement marks an important milestone in our journey to deliver the best customer experience in the wireless industry," said Mark Borges, Chief Information Officer at GoWireless. "Cognizant's OMaaS solution accelerates our time-to-market, providing an integrated e-commerce and retail experience and expanding our capabilities to deliver innovative services to our customers, such as GoAdvantagePlus+ and Ready 2 Go."

"We are pleased to have delivered a comprehensive e-commerce order management solution for GoWireless using our OMaaS platform," said Todd Weinert, OMaaS Venture Leader at Cognizant. "In an increasingly competitive environment, OMaaS enables communications providers to maximize operational agility and improve business outcomes while providing a seamless, service-based customer experience. By aligning pricing with our client's business results, the platform helps them enhance their market share and drive deeper competitive differentiation."

Source : Equity Bulls

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