Skechers to expand to metro cities through franchise route

Skechers, a multibillion dollar leading player in the global footwear industry which is internationally available in 100+ countries and sell over 3000 designs in a year across the globe joins hand with Franchise India, Asia's leading franchise and retail solution provider to gain franchise & retail solutions for further penetration and expansion in metro cities like Mumbai, Bangalore, Chennai, Kolkata, Delhi/NCR, Jaipur, Hyderabad.

Launched in India about an year back, Skechers is a global leader in footwear and the products sold in India are imported from various production facilities of the brand globally. This ensures that each product of Skechers may it be for performance use or meant for lifestyle usage caters to the stringent quality standards set by the brand and encompasses features that are developed at the global design headquarter.

Ms. Sonya Chowdhry, Director, Franchise India Brands states, "We are delighted to be associated with the leader in the footwear space. We will be working on 2 models with the brand- distributor as well as franchise model and will be helping them in appointing distributors and as well as franchisees. With our rich expertise in strategizing the retail plans of big retail giants, we are sure to escalate the growth, penetration and scalability of the chain to the next level."

Mr. Sanjeev Agrawal, Managing Director, Skechers South Asia, states, "The brand has been launched with a vision to be to be the leading international lifestyle & performance footwear brand in the Indian market connoting quality and innovation. Skechers is now being promoted in India as an all encompassing footwear brand with designs for various usage occasions that caters to the needs of all members of the family through a multi media campaign with international imagery. We believe that the tie-up with Franchise India is going to further help us establish the presence of the business across all metros."

Source : Equity Bulls

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