Rural India To Get A Feel Of Online Shopping, Thanks To Sahaj & Infibeam

Announcing its entry into the e-tailing space, Sahaj has launched an online shopping portal SahajShopping.com in partnership with Infibeam. In an age where e-Commerce is the buzzword and pins to pendants are being purchased online, Sahaj brings in convenience & a choice of products at the doorstep of the rural citizens.

With a few clicks, a rural citizen will be able to order and purchase from scores of categories listed on the portal, at their nearby Sahaj Common Service Center. From mobiles to watches to books to music, the rural citizen will have them all. This would bring a whole new convenient & exciting shopping experience for rural consumers.

The size of the e-commerce market (which encapsulates all financial transactions conducted on the Internet) in India for 2012 is estimated to be USD 10 billion and projected to grow at a CAGR of 45% to reach USD 200 billion by 2020..

Speaking on the occasion, Mr. Umesh Rao, National Head - Sales & Marketing, Sahaj said, "We continue to offer value & convenience to the rural citizens. With SahajShopping.com, a rural citizen will now have immediate & easy access to plethora of products. This truly marks the beginning of a new age offering from Sahaj."

Agrees Ms. Neeru Sharma, Vice President Corporate Development, Infibeam.com, adding, "At Infibeam, we believe that ecommerce technology solutions should be such that it helps in creating livelihood. We are proud to have partnered with Sahaj in their initiative (SahajShopping.com) to bring products to non-urban Indians at transparent and affordable prices. This unique concept is helping in bridging the gap between the urban and the rural zones." The service is being launched across 50 Sahaj Jan Seva Kendras in Uttar Pradesh.

Source : Equity Bulls

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