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              GreenDust, an initiative of Reverse Logistics Company has been recognized for its Innovative Business Model where they have created a hybrid offline-online retail model to sell factory seconds using reverse logistics as a sourcing engine in a report by Booz & Company.
Booz & Company is the oldest management consulting firm still in business and the only firm to be a top-tier provider of consulting services in both the public and private sectors around the world.
Speaking about the report Mr.Hitendra Chaturvedi, Founder & MD, GreenDust said, "Our business model featured in this report is testament to the growing importance and recognition of reverse logistics as an integral part of closed loop supply networks in India. The strength of any supply chain is the strength of its weakest link and more and more companies in India are now realising that reverse logistics is that weak link."
In India, the average return rate is four to five percent across varying industries. Reverse logistics needs proper management strategies; and companies often tend to ignore this part because they focus on other equally important areas like production, sales and marketing. As an organized, trustworthy, national partner providing full spectrum of services across the reverse supply chain, GreenDust combines proprietary technology, services and domain experience allowing companies to beat global supply chain benchmarks of efficiency and productivity.