Mom & Me ties up with Franchise India to enhance Retail penetration

Mom & Me, one of the fastest growing retail chain for mothers and babies, launched by Mahindra Retail, joins hands with Franchise India, Asia's leading franchise and retail solution provider to gain franchise and retail solutions for further penetration in the Indian market. Under this association, Franchise India is to consult the brand on advanced Retail & Distribution strategy which will enable the brand to expand its footprints across the length and breadth of the country in a cost effective manner.

Mom & Me launched in January 2009 and its strategy of retail expansions under which the brand boasts of over 50 stores with over 30 stores added in just 12 months. The store concept was built to address the multiple lacunae in the market for maternity and baby products and services. Mom & Me seeks to address with a one stop store for Moms & Kids across the country. With the Franchise India association in place, the brand is set to undertake a strategic retail expansion and distribution strategy that scales up the profitability and helps the brand achieve desired results.

Mom & Me has scoured the world's best brands like destination maternity , NUK, Medela , Graco, Evenflo, CAM, Quercetti , Mattel, P & G, Johnson & Johnson and Many others. It caters to the life stage of -9 months to + 9 Years of the mother and child and its stores have "supermom" or "superdads", a concept pioneered by Mom & Me, who are knowledgeable and empathetic from personal experience. Mom & Me stores are also equipped with additional training conducted by experts in the field, to guide and assist Moms -to -be and mothers in selecting the right product based in their lifestyle and life stage.

Mr. Gaurav Marya, Founder & President, Franchise India stated, "We are glad to be associated with Mom & Me - the leader in the retail chain for Moms and Kids. With our rich expertise in strategizing the retail plans of big retail giants, we are sure to escalate the growth, penetration and scalability of the brand to the next level."

Source : Equity Bulls

Keywords