Skechers launches its first TVC campaign for the Indian market

Skechers, a global leader in the performance & lifestyle footwear industry, has launched its first TVC campaign for the Indian market. The TVC has been shot in the USA. This TVC campaign also earmarks its launch in the country.

The TVC for men is very engaging and acts as the perfect style guide for a man during the whole day. Be it a game or be it a date night...Skechers has the right product for every occasion. This is to establish Skechers as a brand which has a wide range of product offering for men.

On the other hand, the TVC for women is very colourful and highly appealing in its aesthetics with the display of attractive range of Skechers shoe. It captures the camaraderie between friends, as well as the bonding between the woman and her man as well as between the woman and the child, showcasing the range of Skechers footwear as fit for various occasions.

Said Sanjeev Agrawal, MD, Skechers South Asia Pte Ltd, "Through this youthful ad campaign we hope to connect with our audiences through our offerings. Skechers is a very unique brand with a wide range of products for men, women and kids for all occasions. It is a sporty, stylish and fun brand."

In both the TVCs, the range of shoes clearly occupy centre-stage.

While Skechers is known as a shoe for Running or Walking, Skechers wide range suits every age and activity through its three collections: performance, sports and lifestyle. The new wide range of Skechers shoes is now available in India through Planet Sports, Reliance Footprint, Metro, Lifestyle and Central. The TV commercial is being aired on all genres of channels including Hindi GEC, Regional GEC, music and English entertainment channel. The channel mix is in line with the wide reach of the brand that it has achieved in a short period of time.

Source : Equity Bulls

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