- ATF has a strong presence in healthy edible oil business through its brand Sundrop. However, Sundrop witnessed flat volume growth vis-Ã -vis 12% reported by Saffola.
- The company is constantly focusing on high margin packaged food category (ACT II popcorn, peanut butter, chocolate pudding, convenience foods etc)
- Also, due to its affiliation with ConAgra we expect the company to enter into newer categories that ConAgra is present in
- Revenue share from foods to catapult to 50% of sales (current 17%) over the long term. However, sales growth to remain muted as Sundrop is not witnessing growth.