The Body Shop launches a new beauty movement: Beauty with Heart

The Body Shop, one of the 21st Century's most iconic and pioneering Brands, launched a new beauty movement - called Beauty With Heart - that will inspire individuals everywhere and transform the boundaries of beauty.

Beauty With Heart places emphasis on a beauty experience that is more than skin-deep, putting a human stamp on beauty and empowering people the world over to Look Good, Feel Good And Do Good. Beauty with Heart is our latest brand platform that connects with younger generations of consumers, keeping the values intact.

Activist, model and actor Lily Cole was announced as first ever global brand advocate of The Body Shop. Lily Cole exemplifies the sentiments attached with The Body Shop and is the embodiment of the brand's strong values. Lily's dedication to activism makes her an inspiring and progressive role model for people everywhere.

Beauty With Heart will spring to life through a new store experience called Pulse. The experiential store will highlight the radical products in a revamped form with attractive and stylish packaging.

Sophie Gasperment, Executive Chairman, The Body Shop, said: "We know that our Brand delivers more than beauty; our products truly contain heart as well. Today, we're looking to a future where our vision of beauty can be experienced by new generations for whom it is all about looking good, feeling good and doing good, too."

Talking about bringing the revolutionary beauty movement into India, Shriti Malhotra COO- The Body Shop India said, "2012 is a landmark year for us. We will complete 25 years of Community Fair Trade which incidentally started from Madurai in India. We celebrated our 6 year anniversary; starting this journey in India in 2006, we are now present in around 30 cities with over 80 stores. We are excited to launch 'Beauty with Heart' and we hope to create a unique and memorable experience that will engage, educate and inform our customers through this movement".

The Body Shop became one of the world's first ethical businesses when it opened its first store in 1976 in Brighton, UK. Today, The Body Shop welcomes over 275 million shoppers to its stores every year, and has over 2,700 stores in 63 countries worldwide.

Source : Equity Bulls

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